Systems and methods for generating interactive content for in-page purchasing

A method to retain visitors at a first website without having to redirect the visitors to a second website to perform a transaction, comprising:

• defining, for display on a computing device, using a server of a content provider, an interactive content object in a content slot of an information resource of the content provider, the interactive content object including a forward-facing container and a backward facing container;
• loading, by the server, a first content object into the forward-facing container, wherein the first content object includes an image having a plurality of tags, wherein each tag in the plurality of tags is assigned to a respective location within the image and is associated with a respective purchasable item identified within the image;
• receiving, by the server, a first interaction with a first tag of the plurality of tags;
• responsive to receiving the first interaction with the first tag, identifying a second content object corresponding to the first tag, wherein the second content object includes information on the purchasable item associated with the first tag;
• loading, by the server, the second content object into the backward-facing container;
• and
• providing, for display in the content slot, by the server, the identified second content object within the backward-facing container by a flipping or a rotating of the interactive content object causing the backward-facing container to face forward, the second content object including a transaction interface to purchase the purchasable item associated with the second content object, the transaction interface including a transaction content object configured to cause the computing device to provide, to the server, a request to update a shopping cart maintained by the server and associated with the computing device.