Optimizing provision of engagement enhancing content to users

A system for providing engagement enhancing content to a user interacting with a website, the system comprising:

• one or more processors;
• and
• a machine-readable medium comprising instructions stored therein, which when executed by the processors, cause the processors to perform operations comprising:
• receiving an indication of a user state of a user being set to actively engaged based on a combination score of one or more signals representing user actions satisfying a predefined threshold, wherein the user state being set to actively engaged reflects that the user is actively interacting with content at the website;
• suspending the provision of one or more engagement enhancing content to the user in response to receiving the indication, wherein the engagement enhancing content comprises additional content associated with activities performed with respect to the user by other users within the website and presented in the website as part of the content and is configured to encourage user interaction with the content at the website;
• determining that the user state has been set to passively browsing, wherein the user state being set to passively browsing reflects that the user is no longer actively interacting with the content at the website;
• and
• resuming provision of the one or more engagement enhancing content to the user in response to determining that the user state has been set to passively browsing.

A non-transitory machine-readable medium comprising instructions stored therein, which when executed by a machine, cause the machine to perform operations comprising:

• receiving an indication of a user actively interacting with content at a website based on a combination score of one or more signals representing user actions satisfying a predefined threshold;
• setting a user state of the user to actively engaged in response to receiving the indication;
• suspending the provision of one or more engagement enhancing content to the user in response to the user state being set to actively engaged, wherein the engagement enhancing content comprises additional content associated with activities performed with respect to the user by other users within the website and presented in the website as part of the content and is configured to encourage user interaction with the content at the website;
• receiving an indication that the user is no longer actively interacting with the website;
• setting a user state of the user to passively browsing in response to receiving the indication that the user is no longer actively interacting with the website;
• and
• resuming provision of the one or more engagement enhancing content to the user at the website in response to setting the user state to passively browsing.