Method and system for recommending content items

A system for recommending content items, comprising:

• a broadcasting device to broadcast user group characteristics descriptive of respective user groups and to broadcast relationship information that correlates the user groups with content item identifiers;
• and
• a receiver to receive said broadcasted user group characteristics and said broadcasted relationship information, said receiver including a processor configured to:
• assign, by user selection via a user interface of said receiver, at least one of said user groups to said user based on the received user group characteristics descriptive of respective user groups and the received relationship information that correlates the user groups with content item identifiers,
• receive, from a content item database, content items with corresponding content item identifiers, and
• recommend ones of said content items based on said relationship information, an assigned user group, and said content item identifiers that are received with said content items, without communicating a usage behavior of said user to a content provider or a service operator,
• wherein said receiver is in one-way communication with the content provider or the service operator.

A receiver for recommending content items, said receiver being configured to

• receive broadcasted user group characteristics, broadcasted relationship information that correlates the user groups with content item identifiers, and content items with corresponding content item identifiers,
• said user group characteristics describing respective user groups, and
• said receiver comprising a processor
• to assign, based on user selection via a user interface of said receiver, at least one of said user groups to said user based on the received user group characteristics and the received relationship information that correlates the user groups with content item identifiers, and
• to recommend ones of said content items based on said relationship information, an assigned user group, and said content item identifiers that are received with said content items,
• wherein said receiver is in one-way communication with a content provider or a service operator and a usage behavior of the user is not transmitted to the content provider or the service operator.