Systems and methods for 3-tier tag container architecture

A system for managing a plurality of tags in a web page using a tag container, the system comprising:

• a network interface;
• memory;
• and
• at least one processor configured to execute computer-executable instructions stored in the memory to cause a computing device to:
• transmit, via the network interface, a request for the web page to a web server;
• receive, via the network interface, the web page comprising the tag container, the tag container comprising a configuration component, a template component, and a rules component, the template component comprising a first template for dynamically generating a first tag that gathers first analytics data and a second template for dynamically generating a second tag that gathers second analytics data;
• in response to receiving the web page, execute the tag container to obtain a first value and a second value;
• in response to executing the tag container, apply the configuration component to assign the first value to a first parameter of a first instance of the first template to dynamically generate the first tag and to assign the second value to a second parameter of an instance of the second template to dynamically generate the second tag;
• apply the configuration component to assign a third value to a third parameter of a second instance of the first template to dynamically generate a third tag that gathers third analytics data;
• apply the rules component to modify at least one property of the first tag to control if, how, or when the first tag is loaded on the web page;
• load the first tag in accordance with the at least one property;
• and
• determine not to load a fourth tag based on a geographical location associated with the computing device, information about a user of the computing device, or a time at which the request for the web page is made.

One or more non-transitory computer readable storage media storing computer-executable instructions that, when executed by at least one processor, cause a computing device to:

• transmit, via a network interface of the computing device, a request for a web page to a web server;
• receive, via the network interface, the web page comprising a tag container, the tag container comprising a configuration component, a template component, and a rules component, the template component comprising a first template for dynamically generating a first tag that gathers first analytics data and a second template for dynamically generating a second tag that gathers second analytics data;
• in response to receiving the web page, execute the tag container to obtain a first value and a second value;
• in response to executing the tag container, apply the configuration component to assign the first value to a first parameter of a first instance of the first template to dynamically generate the first tag and to assign the second value to a second parameter of an instance of the second template to dynamically generate the second tag;
• apply the configuration component to assign a third value to a third parameter of a second instance of the first template to dynamically generate a third tag that gathers third analytics data;
• apply the rules component to modify at least one property of the first tag to control if, how, or when the first tag is loaded on the web page;
• load the first tag in accordance with the at least one property;
• and
• determine not to load a fourth tag based on a geographical location associated with the computing device, information about a user of the computing device, or a time at which the request for the web page is made.