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AssigneeBlue Calypso, LLC
InventorsAndrew E. Levi, Jean Pierre dela Valdene, William Rushing, Bradley W. Bauer
Estimating the term…
A system and method is disclosed for advertising through a social network by immersion of participants in a sponsored game. A game application for the sponsored game is developed on a server and deployed on consumer devices connected to the server. The game application operating on a consumer device, such as a smart phone, utilizes onboard GPS and camera subsystems to carry out and facilitate the game functions. A dashboard is provided for designing the game around an advertising campaign. The game application is syndicated and shared through a consumer's social network. The game is tracked by the server. Game information and rewards are delivered to participants during and after the game. In one aspect, the game involves a participant gathering digital permits prior to and during the game which are used to tag other participants. Rewards are delivered as redeemable coupons based on identifying graphical landmarks at sponsor locations.
In a system of a network, a participant device, a target device and an intermediary device, all connected to the network, a method for providing an advertisement game comprising:
A method for a mobile game carried out by a mobile game server, comprising the steps of:
A mobile game system for conducting a mobile game between a set of participants associated with a set of mobile devices connected to a network comprising:
Dependencies are inferred from the claim text.