On demand customization of mobile computing devices

A system comprising:

• a processor;
• a memory;
• a wireless charging transmitter to wirelessly transmit power to a mobile computing device housed within a sealed product packaging to charge a battery power supply of the mobile computing device;
• a short-range wireless communication interface to establish a short-range wireless communication link with the mobile computing device housed within the sealed product packaging;
• and
• mobile computing device configuration logic to:
• install a firmware image on the mobile computing device, the firmware image stored in the memory;
• use the short-range wireless communication link to activate a wireless network interface of the mobile computing device housed within the sealed product packaging to connect to a boot server including an operating system (OS) image for the mobile computing device to download and install, and
• configure the mobile computing device to link the mobile computing device within the sealed product packaging with a second mobile computing device using the wireless network, the mobile computing device to obtain user data and user configurations from the second mobile computing device via the wireless network link to customize the mobile computing device according to user preferences.

At least one non-transitory computer readable storage medium having instructions stored thereon that, when executed on at least one machine, cause the at least one machine to:

• wirelessly transmit power to a mobile computing device housed within a sealed product packaging to charge a battery power supply of the mobile computing device;
• establish a short-range wireless communication link with the mobile computing device housed within the sealed product packaging to install a firmware image on the mobile computing device, wherein the firmware image is to be selected based, at least in part, on a geographic location of the mobile computing device;
• use the short-range wireless communication link to activate a wireless network interface of the mobile computing device housed within the sealed product packaging to connect to a boot server including an operating system (OS) image for the mobile computing device to download and install, and
• configure the mobile computing device to link the mobile computing device within the sealed product packaging with a second mobile computing device using the wireless network, the mobile computing device to obtain user data and user configurations from the second mobile computing device via the wireless network link to customize the mobile computing device according to user preferences.