Method and system for tracking and managing playback of multimedia content

A computer implemented method for tracking and managing play back of multimedia content, the method comprising the computer implemented steps:

• a) processing the multimedia content and generating a video signature in the event that the multimedia content is in a video format, and generating an audio signature in the event that the multimedia content is in an audio format;
• b) embedding the video signature/audio signature into a pre-determined number of frames of the multimedia content;
• c) installing a plurality of trackers at pre-determined geographic locations and tracking a broadcast of the multimedia content;
• d) determining, based on a mapping between the parameters of the video signature/audio signature and corresponding advertiser, whether the broadcast multimedia content included a desired advertisement;
• e) time stamping the broadcast of the multimedia content, using the plurality of trackers;
• and
• (e) generating a report indicating at least the time of broadcast of the multimedia content in real time, and wherein the report includes combination corresponding to at least advertiser name, brand name, language, corresponding product/service and media agency name, and wherein the video signature comprises at least one pre-determined geometrical structures with predetermined geometrical shape, predetermined size and predetermined color, and wherein the video signature is mapped to a particular advertisement created by a particular advertiser, and wherein the video signatures are provided to enable the advertisements to be unique and distinguishable from one another, and wherein the audio signature comprises at least one audio note recognizible only to the tracker.

A non-transitory computer readable medium having computer readable instructions stored thereupon, the computer readable instructions when executed by a processor in a computing device are configured to cause a computer enabled device to:

• a) process a multimedia content and generating a video signature in the event that the multimedia content is in video format, and generating an audio signature in the event that the multimedia content is in audio format;
• b) embed the video signature/audio signature into a pre-determined number of frames of the multimedia content;
• c) track the broadcast of the multimedia content;
• d) time stamp the broadcast of the multimedia content, using a plurality of trackers installed at a plurality of predetermined geographic locations;
• and
• e) generate a report indicating at least a time of broadcast of the multimedia content in real time, and wherein the report includes combination corresponding to at least advertiser name, brand name, language, corresponding product/service and media agency name, and wherein the video Signature comprises at least one pre-determined geometrical structures with predetermined geometrical shape, predetermined size and predetermined color, and wherein the video signature is mapped to a particular advertisement created by a particular advertiser, and wherein the video signatures are provided to enable the advertisements to be unique and distinguishable from one another, and wherein the audio signature comprises at least one audio note recognizable only to the tracker.