Methods and apparatus to measure exposure to streaming media
AssigneeThe Nielsen Company (US), LLC
InventorJan Besehanic
Life of this patent
Estimating the term…
Abstract
Methods and apparatus to measure exposure to streaming media are described. An example method includes demultiplexing a closed captioning transport stream from a media stream, the media stream intercepted intermediate a media device and a display. Metadata is extracted from the closed captioning transport stream. At least one of the metadata or data based on the metadata is exported to a media measurement server.
Claims16
A method of measuring exposure to streaming media, the method comprising:
- intercepting, with a processor of a media monitor, a first media stream intermediate a media device and a display, the first media stream output by the media device based on a second media stream and a timed text track received at the media device from a service provider, the media monitor coupling the media device and the display, the timed text track including media-identifying metadata formatted in an ID3 format;
- demultiplexing, with the processor, a closed captioning transport stream from the first media stream;
- extracting metadata from the closed captioning transport stream, the metadata inserted into the closed captioning transport stream by the media device based on the timed text track;
- determining whether the metadata is (1) the media-identifying metadata and is (2) formatted using the ID3 format;
- and
- in response to determining that the metadata is (1) the media-identifying metadata and (2) is formatted using the ID3 format, exporting at least one of the metadata or data based on the metadata to a media measurement server.
An apparatus to measure exposure to streaming media, the apparatus comprising:
- a media interceptor to intercept a media stream intermediate a media device and a display, the media interceptor to couple the media device to the display, the media stream output by the media device based on media and a timed text track received from a service provider, the timed text track including media-identifying metadata formatted in an ID3 format;
- a demultiplexer to demultiplex a closed captioning transport stream from the media stream;
- a metadata extractor to extract metadata from the closed captioning transport stream, the metadata inserted into the closed captioning transport stream by the media device based on the timed text track;
- and
- a transmitter to transmit the metadata to a media measurement server when the metadata is (1) the media-identifying metadata and (2) is formatted using the ID3 format.
A tangible machine-readable storage medium comprising instructions which, when executed, cause processor of a media monitor to at least:
- intercept a first media stream intermediate a media device and a display, the first media stream output by the media device based on a second media stream and a timed text track received at the media device from a service provider, the media monitor coupling the media device and the display, the timed text track including media-identifying metadata formatted in an ID3 format;
- demultiplex a closed captioning transport stream from the first media stream;
- extract metadata from the closed captioning transport stream, the metadata inserted into the closed captioning transport stream by the media device based on the timed text track;
- determine whether the metadata is (1) the media-identifying metadata and is (2) formatted using the ID3 format;
- and
- in response to determining that the metadata is (1) the media-identifying metadata and (2) is formatted using the ID3 format, export at least one of the metadata or data based on the metadata to a media measurement server.
Dependencies are inferred from the claim text.