Systems and methods for dynamic insertion

A system comprising:

• at least one memory storing computer-executable instructions, and
• at least one communication interface;
• and
• at least one processor in communication with the at least one communications interface, and the at least one memory and configured to execute the computer-executable instructions to:
• receive a first stream setup message associated with a streaming request for a first content from a back office server associated with the first content;
• identify setup information associated with the streaming request for the first content, wherein the first content is associated with a first playlist, wherein the setup information includes information identifying a user associated with set-top box and at least one of a streaming asset provider identification and a set-top box identification;
• send a request to a non-entertainment server, for a second playlist associated with a second content based at least in part on the setup information;
• receive, in response to the request, the second playlist from the non-entertainment server;
• generate a second stream setup message comprising a combined playlist based at least in part on the first playlist and the second playlist;
• route the second stream setup message to a streamer system to setup streaming of the first content based on the combined playlist;
• receive a first response message from the streamer system indicating the setup of the streaming of the first content based on the combined playlist;
• generate, in response to the first response message, a second response message that comprises at least in part the combined playlist;
• and
• route the second response message to the back office, wherein the back office provides the first content via the streamer system to a user device.

A non-transitory computer-readable medium storing computer-executable instructions which, when executed by a processor, cause the processor to perform operations comprising:

• receiving a first stream setup message associated with a streaming request for a first content from a back office server associated with the first content;
• identifying setup information associated with the streaming request for the first content, wherein the first content is associated with a first playlist, wherein the setup information includes information identifying a user associated with set-top box and at least one of a streaming asset provider identification and a set-top box identification;
• sending a request to a non-entertainment server, for a second playlist associated with a second content based at least in part on the setup information;
• receiving, in response to the request, the second playlist from the non-entertainment server;
• generating a second stream setup message comprising a combined playlist based at least in part on the first playlist and the second playlist;
• and
• routing the second stream setup message to a streamer system to setup streaming of the first content based on the combined playlist;
• receiving a first response message from the streamer system indicating the setup of the streaming of the first content based on the combined playlist;
• and
• generating, in response to the first response message, a second response message that comprises at least in part the combined playlist;
• and
• routing, the second response message to the back office, wherein the back office provides the first content via the streamer system to a user device.