System and method for constructing content site visitor profiles

Non-transitory physical computer storage comprising computer-executable instructions stored thereon that, when executed by one or more processors, are configured to implement a method for customizing visitor profile data processing criteria associated with visits to a content site, the method comprising:

• outputting a visitor profile configuration user interface for presentation to a configuration user associated with a content site, the visitor profile configuration user interface comprising functionality for defining visitor configuration rules for profiling visitors of the content site with custom badges, the visitors including users of the content site other than the configuration user;
• receiving custom visitor configuration rules defined with the visitor profile configuration user interface, the custom visitor configuration rules defining a selected custom badge assignable to those of the visitors who satisfy a plurality of characteristics related to visiting the content site over a plurality of visits to the content site;
• receiving visitor data associated with the visitors of the content site, the visitor data obtained from a data collection tag embedded within code of one or more content pages of the content site, the data collection tag configured to identify the interactions of the visitors with the content site and report the identified interactions as at least part of the visitor data;
• transforming the received visitor data according to the custom visitor configuration rules to assign the selected custom badge to a subset of the visitors;
• and
• electronically generating a visitor reporting user interface configured to provide a visitor segment report to the configuration user instead of to the visitors, the visitor segment report comprising badge filters that are user-selectable to filter the visitor segment report based on the custom badges previously assigned to the visitors, including on the subset of the visitors previously assigned the selected custom badge.

A method for customizing visitor profile data processing criteria associated with visits to a content site, the method comprising:

• electronically generating a visitor profile configuration user interface for presentation to a configuration user associated with a content site, the visitor profile configuration user interface comprising functionality for defining visitor configuration attributes and rules for profiling visitors of the content site, the visitors including users of the content site other than the configuration user;
• receiving one or more custom visitor configuration attributes and one or more associated rules defined with the visitor profile configuration user interface, the one or more custom visitor configuration attributes and the one or more associated rules constituting a badge attribute assignable to those of the visitors who satisfy the one or more custom visitor configuration attributes and the one or more associated rules over a plurality of visits to the content site;
• accessing visitor data associated with the visitors of the content site from a data collection tag embedded within code of one or more content pages of the content site;
• transforming the accessed visitor data according to the one or more custom visitor configuration attributes and the one or more associated rules to produce transformed visitor data;
• storing the transformed visitor data in visitor profiles associated with the visitors of the content site;
• and
• electronically generating a visitor reporting user interface comprising a visitor segment report in substantially real time based on the transformed visitor data for presentation to the configuration user, the visitor segment report comprising badge filters that are user-selectable to filter the visitor segment report based on the custom badges previously assigned to the visitors, including a subset of the visitors previously assigned the badge attribute,
• wherein the method is performed by a hardware processor.