Dynamic social networking content

A computer-implemented method comprising:

• determining, via one or more computing devices, a plurality of status indicators available to be associated with social content provided by a client device associated with a first user and connected to a network to communicate with at least a second user, wherein the first user and the second user access one or more applications over the network to generate the social content and facilitate social interaction;
• defining one or more rules for the plurality of status indicators based on, at least in part, on prior social contact between the first user and the second user, and one or more of a recipient characteristic, wherein the recipient characteristic represents an identifying characteristic of the second user and includes a number of times the second user views the content associated with a first status indicator, wherein the first status indicator is automatically added to the social content created by the first user;
• selecting a second status indicator of the plurality of status indicators to associate with the content for a second user based on the one or more rules, wherein the content is dynamically adjusted by associating the selected second status indicator with the content at the time of consumption of the content by the second user;
• and
• providing the content and the selected second status indicator of the plurality of status indicators to the second user based upon, at least in part, on prior social contact between the first user and the second user, and one or more of the recipient characteristic, wherein a client device associated with the second user accesses the one or more applications over the network to receive the dynamically adjusted content.