Complementary item recommendations using image feature data

A device comprising:

• a memory;
• one or more processors communicatively coupled to the memory;
• and
• one or more modules that configure the one or more processors to perform operations comprising:
• determining a rule based on data obtained from one or more sources;
• based on the rule, generating a template image and a corresponding rule trigger that defines a usage condition for the template image;
• and
• identifying an item depicted in an item image based on a query image satisfying the usage condition defined by the rule trigger that corresponds to the template image, the template image being a basis for identifying the item image, the identifying of the item being based on a comparison of an image attribute of the template image to an image attribute of the item image.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• determining a rule based on data obtained from one or more sources;
• based on the rule, generating a template image and a corresponding rule trigger that defines a usage condition for the template image;
• and
• identifying an item depicted in an item image based on a query image satisfying the usage condition defined by the rule trigger that corresponds to the template image, the template image being a basis for identifying the item image, the identifying of the item being performed by the one or more processors of the machine based on a comparison of an image attribute of the template image to an image attribute of the item image.