Computer-implemented method and system for managing keyword bidding prices
AssigneeeBay Inc.
InventorDarrin Skinner
Life of this patent
Estimating the term…
Abstract
A computer-implemented method and system for managing keyword bidding prices are disclosed. An example method comprises: determining revenue parameters associated with a keyword; obtaining automatic bid controls associated with the keyword and the revenue parameters; automatically generating a bid value for the keyword based on the bid controls and the revenue parameters, the automatic bid controls including a gap position target value, the gap position target value representing a position in a gap between a first next higher bid and a second next higher bid, the gap position target value corresponding to a specific monetary value between the first next higher bid and the second next higher bid; and transmitting the bid value to an online service via a data network communication.
Claims20
A computer-implemented method comprising:
- determining, by at least one processor, revenue parameters associated with a keyword;
- obtaining, by the at least one processor, automatic bid controls associated with the keyword and the revenue parameters;
- automatically generating, by at least one processor, a bid value for the keyword based on the bid controls and the revenue parameters, the automatic bid controls including a gap position target value, the gap position target value representing a position in a gap between a first next higher bid and a second next higher bid, the gap position target value corresponding to a specific monetary value between the first next higher bid and the second next higher bid;
- and
- transmitting the bid value to an online service via a data network communication.
A system comprising:
- at least one processor;
- and
- a non-transitory computer-readable medium storing executable instructions that, when executed, cause the at least one processor to perform operations comprising:
- determining revenue parameters associated with a keyword;
- obtaining automatic bid controls associated with the keyword and the revenue parameters;
- automatically generating a bid value for the keyword based on the bid controls and the revenue parameters, the automatic bid controls including a gap position target value, the gap position target value representing a position in a gap between a first next higher bid and a second next higher bid, the gap position target value corresponding to a specific monetary value between the first next higher bid and the second next higher bid;
- and
- transmitting the bid value to an online service via a data network communication.
A non-transitory computer-readable medium storing executable instructions that, when executed, cause at least one processor to perform operations comprising:
- determining revenue parameters associated with a keyword;
- obtaining automatic bid controls associated with the keyword and the revenue parameters;
- automatically generating a bid value for the keyword based on the bid controls and the revenue parameters, the automatic bid controls including a gap position target value, the gap position target value representing a position in a gap between a first next higher bid and a second next higher bid, the gap position target value corresponding to a specific monetary value between the first next higher bid and the second next higher bid;
- and
- transmitting the bid value to an online service via a data network communication.
Dependencies are inferred from the claim text.