Hot spot use in advertising

A mobile hand held display device (MHDD) for displaying targeted advertisements (ads), comprising:

• a processor configured to download a targeted ad comprising dynamic and static content;
• a storage medium configured to store said downloaded ad;
• wherein said ad is directed to a target group of users of MHDDs;
• and
• wherein said ad comprises a plurality of transparent hot-spots;
• wherein said processor is further configured to also download, in a separate download step, a plurality of call-to-action enablers and storing said call-to-action enablers in said storage medium;
• wherein said processor is further configured to check said call-to-action enablers against one or more preferred modes of activity of a target user of said MHDD and choose one or more preferred call-to-action enablers from among said downloaded call-to-action enablers for use with said downloaded ad based upon said one or more preferred modes of activity of a target user of said MHDD;
• wherein said processor is further configured to make said ad interactive by associating at least one of said chosen call-to-action enablers with appropriate hot-spots from among said plurality of hot-spots;
• wherein said processor is further configured to render and display said ad on a display during an ad spot;
• wherein said processor is further configured to provide said MHDD user with a choice of a preferred response mode to said ad from among a set of chosen preferred call-to-action enablers when said user selects at least one hot-spot from said plurality of hot-spots in said ad;
• wherein said processor is further configured to enable said user to respond to said ad by selecting a hot spot and thereby invoking a call-to-action enabler associated with said hot-spot;
• and
• wherein said ad is displayed in a maximum available display area of said display while maintaining user interactivity with said ad via said hot spots.

A method for delivering display targeted advertisements (ad) to a mobile hand held display device (MHDD), comprising:

• developing a targeted ad comprising assignable transparent hot spots and dynamic and static content, delivering said ad to said MHDD, and causing said ad to be stored in a storage medium of said MHDD;
• wherein said ad is directed to a target group of users of MHDDs;
• in a separate step, delivering a plurality of call-to-action enablers to said MHDD and causing said call-to-action enablers to be stored in said MHDD storage medium;
• wherein said call-to-action enablers are enabled to be checked against one or more preferred modes of activity of a target user of said MHDD and wherein one or more preferred call-to-action enablers are selectable from among downloaded call-to-action enablers for use with a downloaded ad based upon one or more preferred modes of activity of a target user of said MHDD;
• wherein said ad is configured to be interactive by at least one of said call-to-action enablers being assigned to appropriate hot-spots from among said plurality of hot-spots;
• and
• responsive to said delivering said ad, receiving user feedback from during an ad spot on said MHDD, wherein said ad is rendered and displayed in a maximum available display area said MHDD display while maintaining user interactivity with said ad via said hot spots and wherein a selected hot spot invoked a call-to-action enabler associated with said hot-spot.

A method for a mobile hand held display device (MHDD) to display targeted advertisements (ad), comprising:

• downloading, by a processor on said MHDD, a targeted ad comprising dynamic and static content into an MHDD and storing said ad in a storage medium on said MHDD;
• wherein said ad is directed to a target group of users of MHDDs;
• and
• wherein said ad comprises a plurality of transparent hot-spots;
• in a separate step, said processor also downloading a plurality of call-to-action enablers and storing said call-to-action enablers in said storage medium;
• said processor checking said call-to-action enablers against one or more preferred modes of activity of a target user of said MHDD and choosing one or more preferred call-to-action enablers from among said downloaded call-to-action enablers for use with said downloaded ad based upon said one or more preferred modes of activity of a target user of said MHDD;
• said processor making said ad interactive by associating at least one of said chosen call-to-action enablers with appropriate hot-spots from among said plurality of hot-spots;
• and
• said processor rendering and displaying on a display of said MHDD said ad during an ad spot.