System and method for real-time location-based advertisement insertion into online content
AssigneeDisney Enterprise, Inc.
InventorsAriff Sidi, Skarpi Hedinsson
Life of this patent
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AssigneeDisney Enterprise, Inc.
InventorsAriff Sidi, Skarpi Hedinsson
Estimating the term…
There is provided a media content server for inserting a location-based advertisement into an online media content. The media content server comprises a memory including an online media content for online access; a processor configured to receive a request from a client for the online media content; determine an IP address of the client based on the request; map the IP address to a local advertisement server serving an area corresponding to the IP address; request a local advertisement from the local advertisement server; provide the local advertisement to the client; and provide the online media content from the memory to the client. The online media content has a first and second sequential segments, and the local advertisement may be provided to the client after the first segment is provided and before the second segment is provided.
A media content server for inserting a location-based advertisement into an online media content to be provided to a client having an Internet Protocol (IP) address, the IP address being in a geographic IP database mapping a plurality of IP addresses to corresponding geographic areas, the media content server comprising:
A method for use by a media content server for inserting a location-based advertisement into an online media content to be provided to a client having an Internet Protocol (IP) address, the IP address being in a geographic IP database mapping a plurality of IP addresses to corresponding geographic areas, the media content server including a hardware processor and a memory having a plurality of online media contents for online access including a first online media content, the method comprising:
Dependencies are inferred from the claim text.