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US 9,311,655 B2Granted
Display of location-related promotional message with search query results
AssigneeYahoo! Inc.
InventorsAnand Tolani, Farzin Maghoul
Life of this patent
Estimating the term…
Abstract
Briefly, embodiments of methods or systems for display of a location-related promotional message with search query results are disclosed.
Claims20
A method comprising:
- executing computer-readable instructions by one or more processing units to:
- generate electrical signals representing a promotional message for a first establishment, the first establishment to have a geographical relationship to a second establishment, wherein the second establishment is to represent, at least in part, results of a search query, the search query to include one or more user-supplied search terms;
- and
- assign a fee to the promotional message, the fee to be a function of a proximity of the second establishment to the first establishment.
1 more element
An apparatus comprising:
- a hardware computing device, wherein one or more processing units of the hardware computing device to generate electrical signals for a promotional message of a first establishment, the first establishment to have a geographical relationship to a result of a search query that includes one or more user-supplied search terms, the geographical relationship to include proximity of the first establishment to a second establishment, the second establishment to correspond to the result of the search query, and wherein one or more processing units of the computing device to generate signals to assign a fee to the promotional message, the fee to be a function of proximity of the second establishment to the first establishment.
An article comprising:
- a non-transitory storage medium comprising computer-readable instructions stored thereon which are executable by a special purpose computing device to:
- transmit a promotional message for a first establishment if the first establishment is determined to have a geographical relationship to a second establishment, wherein the second establishment is to be represented in search query results, the search query to include one or more user-supplied search terms;
- and
- generate signals to assign a fee to the promotional message, the fee to be a function of proximity of the second establishment to the first establishment.
1 more element
Dependencies are inferred from the claim text.