Systems and methods for digital spend based targeting and measurement

A system comprising:

• a processor;
• a tangible, non-transitory memory communicating with the processor;
• the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising:
• transmitting, by the processor and to a third party system, a measurement file that associates a first customer with first spending activity and a first party cookie ID;
• transmitting, by the processor, the first party cookie ID and a third party cookie ID to a web client associated with the first customer, in response to the web client browsing on a website associated with a first party;
• receiving, by the processor, an updated measurement file with exposed data and unexposed data, both associated with a third party cookie ID, and wherein the first party cookie ID is disassociated from the exposed data and the unexposed data;
• wherein the first party cookie ID is associated with a model,
• wherein the model associates the market segment of interest to the first customer with the first party cookie ID,
• wherein the web client transmits the first party cookie ID and the third party cookie ID to the third party system in association with web browsing data,
• wherein a second party system provides a second party cookie ID to the web client,
• wherein the second party system transmits the browsing data to the third party system,
• wherein the browsing data is associated with at least one of the web client or the third party cookie ID,
• wherein the third party system updates a model file such that the browsing data is associated with the third party cookie ID, and
• wherein the third party system transmits the updated model file to the first party system;
• storing, by the processor, the updated measurement file in a database;
• tuning, by the processor, the database to optimize database performance,
• wherein the tuning includes placing frequently used files on separate file systems to reduce in and out bottlenecks;
• comparing, by the processor and from the database, exposed data indicating that the first customer was exposed to a targeted advertisement to the first spending activity associated with the first customer, wherein the exposed data comprises the measurement file;
• comparing, by the processor and from the database, unexposed data indicating that a second customer was exposed to a neutral advertisement to a second spending activity associated with the second customer, wherein the neutral advertisement is based on the second customer conforming to updated model logics;
• and
• generating, by the processor, a spend report based on the comparing the exposed data to the first spending activity and the comparing the unexposed data to the second spending activity.

An article of manufacture including a non-transitory, tangible computer readable medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:

• transmitting, by a computer-based system and to a third party system, a measurement file that associates a first customer with first spending activity and a first party cookie ID;
• transmitting, by the computer-based system, the first party cookie ID and a third party cookie ID to a web client associated with the first customer, in response to the web client browsing on a website associated with a first party;
• receiving, by the computer-based system, an updated measurement file with exposed data and unexposed data, both associated with a third party cookie ID, and wherein the first party cookie ID is disassociated from the exposed data and the unexposed data;
• wherein the first party cookie ID is associated with a model,
• wherein the model associates the market segment of interest to the first customer with the first party cookie ID,
• wherein the web client transmits the first party cookie ID and the third party cookie ID to the third party system in association with web browsing data,
• wherein a second party system provides a second party cookie ID to the web client,
• wherein the second party system transmits the browsing data to the third party system,
• wherein the browsing data is associated with at least one of the web client or the third party cookie ID,
• wherein the third party system updates a model file such that the browsing data is associated with the third party cookie ID, and
• wherein the third party system transmits the updated model file to the first party system;
• storing, by the computer-based system, the updated measurement file in a database;
• tuning, by the computer-based system, the database to optimize database performance, wherein the tuning includes placing frequently used files on separate file systems to reduce in and out bottlenecks;
• comparing, by the computer-based system and from the database, exposed data indicating that the first customer was exposed to a targeted advertisement to the first spending activity associated with the first customer, wherein the exposed data comprises the measurement file;
• comparing, by the computer-based system and from the database, unexposed data indicating that a second customer was exposed to a neutral advertisement to a second spending activity associated with the second customer, wherein the neutral advertisement is based on the second customer conforming to updated model logics;
• and generating, by the computer-based system, a spend report based on the comparing the exposed data to the first spending activity and the comparing the unexposed data to the second spending activity.