System and method for managing media advertising enterprise data

A method for use in an enterprise data management system, comprising:

• configuring an enterprise data management module for managing media advertising enterprise data, the enterprise data management module to implement a set of rules, relating to organizing, at an enterprise level, a plurality of advertiser records associated with an entity;
• transmitting the set of rules in a request message sent from a communications module to a media management system;
• calculating, at the media management system, scores associated with each of the plurality of advertiser records associated with the entity, based on the set of rules in order to determine a priority level for the each of the plurality of advertiser records associated with the entity;
• transmitting the scores from the media management system to the communications module in response to the request message;
• and
• matching at least some of the plurality of advertiser records associated with the entity to a parent enterprise entity based, at least in part, on the scores and the priority level for each of the at least some of the plurality of advertiser records to manage and to report the at least some of the plurality of advertiser records at the enterprise level for the parent enterprise entity.