Method and apparatus for personal characterization data collection using sensors

A non-transitory program storage device comprising instructions stored thereon to cause one or more processors to:

• obtain, at an electronic device, sensor data from a plurality of sensors including at least a motion sensor;
• determine, at the electronic device, a fitness activity of a user based at least in part on the sensor data;
• generate, at the electronic device, statistical data for the user, the statistical data for the user incorporating data representing performance of the fitness activity by the user;
• transmit, by the electronic device, the statistical data for the user to a server via a network;
• obtain, by the electronic device, a scorecard for the user from the server via the network, wherein the scorecard includes one or more scores for the user, at least one of the scores being based in part on the statistical data for the user and in part on additional statistical data received at the server from one or more other electronic devices, the additional statistical data representing performance of the fitness activity by one or more persons other than the user;
• and,
• provide information, at the electronic device, to the user based, at least in part, on the scorecard for the user.