Image forming apparatus and method of setting print media

An image forming apparatus, comprising:

• an apparatus body,
• a sheet feeder to load a roll body including a recording medium wound around;
• an image forming unit to form an image on the recording medium;
• and
• a conveyance unit including a conveyance belt to convey the recording medium drawn out from the roll body so as to oppose the recording medium to the image forming unit,
• wherein the sheet feeder and the conveyance unit are integrated as a sheet feed conveyance unit, and the sheet feed conveyance unit is configured to load the roll body in at least the sheet feeder and be drawable from the apparatus body to a position at which the conveyance belt is visible;
• a recording head provided in the image forming unit to eject droplets of a liquid;
• a liquid cartridge replaceably disposed to supply the liquid to the recording head;
• and
• a waste liquid tank to accommodate a waste liquid generated by a maintenance operation for maintaining and recovering a performance of the recording head,
• wherein at least one of the liquid cartridge and the waste liquid tank is drawable in same direction as a direction in the sheet feed conveyance unit is drawable from the apparatus body.

A method of setting a recording medium having an adhesive face with no release sheet adhering on the adhesive face, the method comprising steps of:

• drawing a sheet feed conveyance unit from an apparatus body in a direction perpendicular to a conveyance direction in which the recording medium is conveyed by a conveyance unit including a conveyance belt on which the adhesive face of the recording medium is releasably attached,
• the conveyance unit and a sheet feeder integrated as the sheet feed conveyance unit insertable into and drawable from the apparatus body, the sheet feeder configured to load a roll body including the recording medium wound around;
• loading the roll body into the sheet feeder from a direction along the conveyance direction;
• drawing the recording medium from the roll body loaded in the sheet feeder;
• and
• adhering the adhesive face of the recording medium drawn from the roll body onto the conveyance belt to set the recording medium on the conveyance belt.