Method and system for integrated media planning and automated advertisement distribution and insertion

A system for integrating a media plan and a targeted advertisement into a television channel, the system comprising:

• a user interface for receiving the media plan from an advertiser and a television program schedule from a studio editor;
• a media server, and wherein the media server comprises a memory that stores instructions and a processor, and wherein the processor, in responsive to the instructions, integrates the television program schedule and a one or more targeted advertisements based on the received media plan, and generates a Mark-in and a Mark-out montage to match a duration of the one or more targeted advertisements to be inserted within a television channel, and wherein the Mark-in and the Mark-out montage contains predetermined audio cue tones or image patterns and wherein the Mark-in and the Mark-out montage are television channel specific, and wherein the media server is on a cloud network;
• and
• one or more edge devices for fetching the one or more targeted advertisements, detecting the Mark-in and the Mark-out montage to synchronize the insertion of the one or more targeted advertisements within a television content of the television channel and inserting the targeted advertisement into the television channel and wherein the one or more edge devices is to insert a full screen video advertisement dynamically on the television channel or wherein the edge device is to insert a banner advertisement dynamically on the television channel, and wherein the one or more edge devices control a display of banner advertisements based on a number of desired insertions to avoid a continuous display of banner advertisements during an airing of a television content, and wherein the media server schedules the banner advertisements that are overlaid-on the television content on a selected portion of the television screen.