Method and apparatus for using viewership activity data to customize a user interface
AssigneeConcurrent Computer Corporation
InventorsAaron Feig, Robert E. Chism
Life of this patent
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Abstract
A method (300) and system (100,200) for customizing a user interface (122) on a display or consumption device (121) is provided. In one embodiment, the method includes delivering, with a control circuit (210), an advertisement (114) to a plurality of client devices (106,107,108). A channel collector device 113 can then capture viewership activity data (116,117,118) occurring during playout of the advertisement. The method then modifies a presentation characteristic of the user interface by presenting a playback (501) comprising both the advertisement and at least some of the viewership activity data in synchrony.
Claims20
A method for customizing a user interface on a display device, the method comprising:
- delivering, with a control circuit, an advertisement to a plurality of client devices;
- capturing, with a channel collector operable with the control circuit, viewership activity data occurring during playout of the advertisement;
- storing the viewership activity data and the advertisement in a memory operable with the control circuit;
- and
- modifying, with the control circuit, a presentation characteristic of the user interface by presenting, by displaying on the display device, a playback comprising both the advertisement and at least some of the viewership activity data in synchrony.
A method for presenting data on a display, comprising:
- retrieving an advertisement from a memory device;
- delivering the advertisement from a delivery device to a plurality of client devices;
- capturing viewer behavior data with a data capture device;
- synchronizing the advertisement and the viewer behavior data in the memory device;
- and
- delivering a user interface to a consumption device, the user interface to playback, by displaying on the display, the advertisement and at least some of the viewer behavior data in synchrony.
An apparatus for customizing a user interface on a display device, comprising:
- a server complex in communication with one or more client devices, one or the server complex to:
- cause a channel collector device to capture viewership activity data from the one or more client devices occurring during playout of an advertisement;
- and
- deliver the user interface to a consumption device, for displaying on the display, the user interface comprising both the advertisement and at least some of the viewership activity data presented in synchrony.
Dependencies are inferred from the claim text.