Method and apparatus for mobile communication based ordering of on-demand digital content

A computer implemented message-based mobile communication ordering and billing system, comprising:

• a server for,
• providing information to a user relating to video content available to be ordered by a user from a service provider for access by a specific network-enabled device identified by the user;
• receiving a selection of video content desired to be ordered by the user and accessed by a specific network-enabled device that does not have a customer account with the service provider for the selection of video content;
• generating a unique video activation request number (VARN) comprising a first component which uniquely identifies the specific network-enabled device and a second component that uniquely identifies the video content desired to be ordered from the service provider and transmitting the VARN to the user;
• receiving a communication message transmitted from a mobile device of the user via a message-based mobile communication device, the communication message comprising at least the VARN;
• processing the received communication message by decrypting the VARN to identify the mobile device that sent the communication message and the selection of video content;
• determining a financial account to which ownership costs associated with operation of the identified mobile device are billed;
• and
• authorizing access by the specific network-enabled device to the selection of video content when charging the financial account is complete, to which ownership costs of the message-based mobile communication device are billed,
• wherein the specific network-enabled device and the message-based mobile communication device are not the same device wherein the specific network-enabled device does not have a an existing customer account with the service provider for billing of the selection of video content.