Viral flow of the media content across client devices

A computer-implemented method for displaying the edition content, comprising:

• receiving an indication from a mobile device associated with a distributing user to activate a link in a distribution message received by a computing device of a receiving user, the link identifying, at least in part, (i) a location of the selected edition content included in a magazine edition that includes the selected edition content on a computing device that generated the distribution message, and (ii) information that determines compatibility of the computing device with the distribution application based on a device identifier of the computing device and how the selected edition content is displayed on the computing device of the receiving user;
• identifying a type of the computing device used by the receiving user based on the device identifier;
• based on the type of the computing device of the receiving user and on the activated link,
• determining whether to change the location of the selected edition content and selecting an application for displaying the selected edition content;
• and
• accessing the selected edition content, using the selected application for display on the computing device of the receiving user.

A system for distributing edition content of a magazine edition, comprising:

• a first receiver configured to receive a selection of edition content within the magazine edition from a mobile device associated with a distributing user;
• a second receiver configured to receive a selection of a distribution application to distribute the selected edition content;
• a generator configured to generate a distribution message, the distribution message including a link for identifying, at least in part, (i) a location of the selected edition content and (ii) information that determines compatibility of a second mobile device with the distribution application based on a device identifier of the second mobile device and how the selected edition content is displayed;
• and
• a transmitter configured to transmit the distribution message using the selected distribution application, wherein the distribution message is configured to (i) determine whether to change the location of the selected edition content based on the device identifier and (ii) enable the receiving user to access the selected edition content for display using a computing device.

A system for displaying edition content, comprising:

• a receiver configured to receive from a mobile device associated with a distributing user an indication to activate a link in a distribution message received by a computing device of a receiving user, the link identifying, at least in part, (i) a location of the selected edition content included in a magazine edition that includes the selected edition content on a computing device that generated the distribution message, and (ii) information that determines compatibility of the computing device with the distribution application based on a device identifier of the computing device and how the selected edition content is displayed on the computing device of the receiving user;
• a computing device identifier configured to identify a type of the computing device used by the receiving user based on the device identifier;
• a selector configured to determine whether to change the location of the selected edition content and select an application for displaying the selected edition content based on the type of the computing device of the receiving user, and on the activated link;
• and
• a display access device configured to access the selected edition content, using the selected application for display on the computing device of the receiving user.