Back to results
US 9,286,753 B2Granted
Gaming community management and personalization
AssigneeIgt
InventorsAndy O. Bryson, Richard Fishman
Life of this patent
Estimating the term…
Abstract
The present invention involves methods and devices for controlling many aspects of a player's gaming experience, including game themes presented, game denomination, pay models, content and promotions. Some implementations of the invention provide a casino operator the necessary tools to create subsets Of customers, often referred to herein as “communities,” and to control the gaming experiences of players in these communities. In some such implementations, communities May be created and/or modified according to various criteria, some of which may be weighted more heavily than others. Specific marketing messages, promotions, etc., may be provided to attract and retain players having similar characteristics and preferences.
Claims20
A gaming system comprising:
- a server configured to operate with a gaming machine to:
- (a) identify a player of the gaming machine;
- (b) determine whether the identified player has previously been assigned to one of a plurality of different gaming communities, each of the different gaming communities being associated with a different one of a plurality of different sets of wagering game characteristics;
- (c) if the identified player has previously been assigned to one of the gaming communities, enable the identified player to play one or more wagering games according to the set of wagering game characteristics associated with the gaming community to which the identified player is assigned on the gaming machine of the player after:
- (1) receipt by an acceptor of the gaming machine of a physical item associated with a monetary value, and (2) establishment of a credit balance for the identified player based at least in part on the monetary value associated with the physical item;
- and
- (d) if the identified player has not previously been assigned to one of the gaming communities:
- (i) select one of the gaming communities based on a comparison of historical gaming characteristics of the identified player with the sets of wagering game characteristics, said historical gaming characteristics including a preferred volatility,
- (ii) assign the player to the selected gaming community, and
- (iii) enable the identified player to play one or more wagering games according to the set of wagering game characteristics, including the preferred volatility, associated with the gaming community to which the identified player is assigned on the gaming machine of the player after:
- (1) receipt by the acceptor of the gaming machine of the physical item associated with the monetary value, and (2) establishment of the credit balance for the identified player based at least in part on the monetary value associated with the physical item.
8 more elements
A method of operating a gaming system, said method comprising:
- (a) causing at least one processor to execute a plurality of instructions stored in at least one memory device to identify a player of a gaming machine;
- (b) causing the at least one processor to execute the plurality of instructions to determine whether the identified player has previously been assigned to one of a plurality of different gaming communities, each of the different gaming communities being associated with a different one of a plurality of different sets of wagering game characteristics;
- (c) if the identified player has previously been assigned to one of the gaming communities, enabling the identified player to play one or more wagering games according to the set of wagering game characteristics associated with the gaming community to which the identified player is assigned on the gaming machine of the player after:
- (1) receipt by an acceptor of the gaming machine of a physical item associated with a monetary value, and (2) establishment of a credit balance for the identified player based at least in part on the monetary value associated with the physical item;
- and
- (d) if the identified player has not previously been assigned to one of the gaming communities:
- (i) causing the at least one processor to execute the plurality of instructions to select one of the gaming communities based on a comparison of historical gaming characteristics of the identified player with the sets of wagering game characteristics, said historical gaming characteristics including a preferred volatility,
- (ii) causing the at least one processor to execute the plurality of instructions to assign the player to the selected gaming community, and
- (iii) enabling the identified player to play one or more wagering games according to the set of wagering game characteristics, including the preferred volatility, associated with the gaming community to which the identified player is assigned, including the preferred volatility, associated with the gaming community to which the identified player is assigned on the gaming machine of the player after:
- (1) receipt by the acceptor of the gaming machine of the physical item associated with the monetary value, and (2) establishment of the credit balance for the identified player based at least in part on the monetary value associated with the physical item.
7 more elements
A non-transitory computer readable medium storing a plurality of instructions which, when executed by at least one processor, cause the at least one processor to:
- (a) identify a player of a gaming machine;
- (b) determine whether the identified player has previously been assigned to one of a plurality of different gaming communities, each of the different gaming communities being associated with a different one of a plurality of different sets of wagering game characteristics on the gaming machine of the player after:
- (1) receipt by an acceptor of the gaming machine of a physical item associated with a monetary value, and (2) establishment of a credit balance for the identified player based at least in part on the monetary value associated with the physical item;
- (c) if the identified player has previously been assigned to one of the gaming communities, enable the identified player to play one or more wagering games according to the set of wagering game characteristics associated with the gaming community to which the identified player is assigned;
- and
- (d) if the identified player has not previously been assigned to one of the gaming communities:
- (i) select one of the gaming communities based on a comparison of historical gaming characteristics of the identified player with the sets of wagering game characteristics, said historical gaming characteristics including a preferred volatility,
- (ii) assign the player to the selected gaming community, and
- (iii) enable the identified player to play one or more wagering games according to the set of wagering game characteristics, including the preferred volatility, associated with the gaming community to which the identified player is assigned, including the preferred volatility, associated with the gaming community to which the identified player is assigned on the gaming machine of the player after:
- (1) receipt by the acceptor of the gaming machine of the physical item associated with the monetary value, and (2) establishment of the credit balance for the identified player based at least in part on the monetary value associated with the physical item.
7 more elements
Dependencies are inferred from the claim text.