Method for determining an area within a multimedia content element over which an advertisement can be displayed
AssigneeCortica, Ltd.
InventorsIgal Raichelgauz, Karina Odinaev, Yehoshua Y. Zeevi
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Abstract
A method and system for detecting at least an advertising attractive area within a multimedia content element over which an advertisement item can be displayed. The method comprises extracting the multimedia content element from a web-page; partitioning the multimedia content element into a predefined number of portions; generating at least one signature for each portion of the multimedia content element; analyzing the at least one signature generated for each portion of the multimedia content elements; and identifying at least one attractive advertising area within the multimedia content element based on the signature analysis.
Claims18
A method for detecting at least one advertising attractive area within a multimedia content element over which an advertisement item can be displayed, comprising:
- extracting the multimedia content element from a web-page;
- partitioning the multimedia content element into a predefined number of portions;
- generating at least one signature for each portion of the multimedia content element;
- analyzing the at least one signature generated for each portion of the multimedia content element, wherein the analysis includes determination of texture uniformity, margin of the respective portion, and a location of the portion within the multimedia content element;
- and
- identifying at least one attractive advertising area within the multimedia content element based on the signature analysis.
A system for detecting at least an advertising attractive area within a multimedia content element over which an advertisement item can be displayed, comprising:
- an interface to a network for receiving a webpage containing at least one multimedia content element;
- and
- a processing unit;
- a memory coupled to the processing unit, the memory contains instructions that when executed by the processing unit configure the system to:
- extract the multimedia content element from a web-page;
- partition the multimedia content element into a predefined number of portions;
- analyze the at least one signature generated for each portion of the multimedia content element, wherein the analysis includes determination of texture uniformity, margin of the respective portion, and a location of the portion within the multimedia content element;
- and
- identify at least one attractive advertising area within the multimedia content element based on the signature analysis.
Dependencies are inferred from the claim text.