Independent targeted sponsored content management system and method

A system, comprising:

• a database configured with individual partitions, one of the partitions corresponding to a sponsored content campaign of a social network, the sponsored content campaign having a campaign termination criterion;
• a plurality of servers, each communicatively coupled to the database, and each configured to implement a portion of the sponsored content campaign corresponding to one of the partitions, each of the plurality of servers comprising:
• a processor, configured to:
• track sponsored content event data received from a user device based on the sponsored content campaign and transmit the sponsored content event data to the database;
• and
• terminate the portion of the sponsored content campaign implemented on a corresponding one of the plurality of servers based on a comparison of a combination of (1) the sponsored content event data as received from a partition of the database corresponding to the sponsored content campaign and (2) an estimation of sponsored content event data received at the database from another server of the plurality of servers to (3) the termination criterion;
• and
• wherein the database is configured to store the sponsored content event data as received from the plurality of servers in the partition corresponding to the sponsored content campaign upon receipt of the sponsored content event data and provide the received sponsored content data to each of the plurality of servers at fixed time intervals.