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US 9,286,614 B2Granted
Electronic digital direct-mail collateral
OwnerMatthew Soroka, Joseph Abramsinventors
Life of this patent
Estimating the term…
Abstract
An electronic digital direct-mail collateral. In an embodiment, the device comprises a card stock mailer similar to a CD case, center hinged and printed with branded advertising information and graphic. The device may further comprise video, audio and cell phone operations.
Claims14
A direct mail solicitation system comprising:
- at least one call center computer, at a call center, executing a dashboard application that logs information relating to incoming calls received from customers using a direct mail solicitation device;
- and
- the direct mail solicitation device enclosed in a single unit package and associated with a direct mail campaign for at least one advertiser, the direct mail solicitation device comprising:
- a digital cellular telephone component having only one button preprogrammed with a call center telephone number and operably configured to allow the digital cellular telephone to communicatively couple, over a cellular network, the customer to the call center using the preprogrammed call center telephone number;
- a digital display component having only one button operably configured to play a commercial video associated with the direct mail campaign for the at least one advertiser to the customer;
- and
- a GPS component operably configured to track a location to which the direct mail solicitation device was mailed.
4 more elements
Dependencies are inferred from the claim text.