Apparatus, system and method of transmitting multimedia communications using printed stamps

A system comprising of:

• An interactive postage stamp displayable on a mail item evidencing payment of postage, and includes an encoded image framed by an interactive frame that includes at least one embedded icon, activated for display on a mobile communication device when the mobile communication device's image capturing means scans the interactive frame causing the activation of the at least one embedded icon, where upon activation the at least one embedded icon becomes visible and may be engaged for accessing the multimedia content linked to the interactive postage stamp, and for controlling the review of the multimedia content using control commands represented by the activated at least one embedded icon or at least one hyperlink;
• and
• the image capturing device electronically connected to at least one computer processor for scanning the interactive frame to access the multimedia content;
• the at least one computer processor, electronically connected to a non-transitory computer readable medium, wherein the at least one computer processor includes computer executable instructions readable and executable by the at least one computer processor and is configured for launching an interactive application program, programmed for using the command associated with the activated at least one icon to control the multimedia content.

A method comprising:

• using at least one computer processor, electronically connected to a non-transitory computer readable medium, wherein the at least one computer processor includes computer executable instructions readable and executable by the computer processor and is configured for launching a postage application program, configured for performing any one or more of the following:
• launching the postage application program enabled for controlling multimedia content correlating to an interactive postage stamp displayable on a mail item that includes an encoded image within an interactive frame that includes at least one embedded icon embedded within;
• receiving at least one control command for scanning the encoded image within the interactive frame;
• scanning the encoded image within the interactive frame with the at least one icon embedded within;
• activating for display the at least one icon for controlling the multimedia content, wherein upon activation the at least one embedded icon becomes visible and is enabled for engagement to access and control the multimedia content;
• receiving a control command to control the multimedia content;
• and
• controlling the at least one multimedia content correlating to encoded image responsive to the control command.