Providing enhanced business listings with structured lists to multiple search providers from a source system

A method, comprising:

• receiving, by a source server comprising a computer processor, listing identification data for transmission of an enhanced listing comprising enhanced content to a plurality of provider servers;
• and
• for each provider server of the plurality of provider servers:
• responsive to determining that a previously received provider server-supplied identifier assigned by the provider server to the enhanced listing and corresponding to the listing identification data that indicates the enhanced listing is present on the provider server does not exist in a database associated with the source server, wherein the previously received provider server-supplied identifier is distinct from a listing identifier assigned to the enhanced listing by the source server,
• searching the provider server, by the source server, for a matching listing based on the received listing identification data;
• responsive to determining that the matching listing does not exist on the provider server or determining that there is no listing related to the entity on the provider server,
• transmitting, by the source server to the provider server, the enhanced listing without the previously received provider server-supplied identifier as an indication to the provider server to create an enhanced listing of the entity with the enhanced listing using the enhanced content,
• wherein transmitting the enhanced listing comprises employing a real-time application programming interface associated with the provider server, comprising:
• contacting the provider server through the application programming interface;
• providing the listing identification data and the enhanced content using the application programming interface;
• and
• receiving a second provider server-supplied identifier corresponding to the listing identification data located on provider server and a uniform resource locator where the enhanced listing is viewable on the provider server.

A system, comprising:

• a memory;
• a source server comprising a computer processor, coupled to the memory, the source server to:
• receive listing identification data for transmission of an enhanced listing comprising enhanced content to a plurality of provider servers;
• and
• for each provider server of the plurality of provider servers:
• responsive to determining that a previously received provider server-supplied identifier assigned by the provider server to the enhanced listing and corresponding to the listing identification data that indicates the enhanced listing is present on the provider server does not exist in a database associated with the source server, wherein the provider server-supplied identifier is distinct from a listing identifier assigned to the enhanced listing by the source server,
• search the provider server for a matching listing based on the received listing identification data;
• responsive to determining that the matching listing exists on the provider server,
• transmit to the provider server the enhanced listing with the previously received provider server-supplied identifier as an indication to the provider server to update the enhanced listing on the provider server with the enhanced content,
• wherein transmitting the enhanced listing comprises the source server to employ a real-time application programming interface associated with the provider server, comprising the source server to:
• contact the provider server through the application programming interface;
• provide the listing identification data and the enhanced content using the application programming interface;
• and
• receive a second provider server-supplied identifier corresponding to the listing identification data located on provider server and a uniform resource locator where the enhanced listing is viewable on the provider server.

A non-transitory computer readable storage medium including instructions that, when executed by a source server comprising a computer processor, cause the source server to:

• receive listing identification data for transmission of an enhanced listing comprising enhanced content to a plurality of provider servers;
• and
• for each provider server of the plurality of provider servers:
• responsive to determining that a previously received provider server-supplied identifier assigned by the provider server to the enhanced listing and corresponding to the listing identification data that indicates the enhanced listing is present on the provider server does not exist in a database associated with the source server, wherein the previously received provider server-supplied identifier is distinct from a listing identifier assigned to the enhanced listing by the source server,
• search the provider server for a matching listing based on the received listing identification data;
• responsive to determining that the matching listing exists on the provider server,
• transmit to the provider server the enhanced listing with the previously received provider server-supplied identifier as an indication to the provider server to update the enhanced listing on the provider server with the enhanced content,
• wherein transmitting the enhanced listing comprises the source server to employ a real-time application programming interface associated with the provider server, comprising the source server to:
• contact the provider server through the application programming interface;
• provide the listing identification data and the enhanced content using the application programming interface;
• and
• receive a second provider server-supplied identifier corresponding to the listing identification data located on provider server and a uniform resource locator where the enhanced listing is viewable on the provider server.