Card based package for distributing electronic media and services

A JSON wrap descriptor embedded in a non-transitory tangible computer readable medium, the JSON wrap descriptor arranged to define the structure, layout and content of a set of cards suitable for display on a computer display, the JSON wrap descriptor comprising:

• a unique wrap identifier, wherein the JSON wrap descriptor is accessible through the use of the unique wrap identifier;
• and
• a plurality of card descriptors, each card descriptor being arranged to define the structure and layout of an associated one of the cards, each card descriptor including (i) an associated card identifier that uniquely identifies the associated card, (ii) at least one component, each component having content intended for display when the associated card is rendered;
• and (iii) a layout definition that defines the presentation of the associated card content;
• and
• wherein at least one of the card descriptors includes a behavior declaration arranged to declare a behavior associated with the corresponding card or an associated one of the components, wherein the declared behavior is not defined within the JSON wrap descriptor;
• and
• wherein the cards defined by the wrap descriptor are configured to be swipe browsable and rendered in a linear horizontal sequence, and at least one of the cards is configured to be swipe browsable and rendered in a linear vertical sequence.

A JSON wrap descriptor embedded in a non-transitory tangible computer readable medium, the JSON wrap descriptor being arranged to define the structure, layout and content of a set of cards suitable for display on a computer display separately from their presentation, the JSON wrap descriptor comprising a plurality of card descriptors, each card descriptor being arranged to define the content, structure and layout of an associated one of the cards, wherein:

• each card descriptor includes at least one component descriptor, each component descriptor defining selected content and attributes of an associated component;
• the attributes associated with a first one of the components includes,
• a behavior declaration that identifies a behavior associated with the component, and
• at least one style attribute that indicates a style associated with the content of the component;
• and
• the content of a selected component descriptor includes a multiplicity of subcomponent descriptors, each subcomponent descriptor defining selected content and attributes of an associated subcomponent;
• and
• wherein the cards defined by the wrap descriptor are configured to be swipe browsable and rendered in a linear horizontal sequence, and at least one of the cards is configured to be swipe browsable and rendered in a linear vertical sequence.