US 9,283,479 B2 · System and methods for prize-based marketing

Abstract

A method is described for providing advertisements on a mobile device. The method includes monitoring tactile input from a user, providing a game comprising identifiable game pieces on a playing surface, and displaying an advertisement adjacent to the playing surface. Play of the game is initiated based upon the monitored tactile input from the user. One or more of the plurality of identifiable game pieces is associated to a prize based upon input from a random number generator. A user is able to select a game piece from the plurality of game pieces in an attempt to select the game piece associated with the prize. Upon selection of the associated game piece, the user is awarded the prize. By requiring shaking of the mobile device to initiate a game the user is more engaged in game play, better retaining focus to the game and advertisement.

Claims20

Dependent claims

Method for allocating virtual prizes, the method comprising:

monitoring tactile input from a user;
providing to the mobile device, in response to a request from a user, a game comprising a plurality of identifiable game pieces, the game pieces displayed on a playing surface of a user interface;
receiving, from a server, an advertisement;
displaying the advertisement adjacent to the playing surface within the user interface on the mobile device;
initiating play of the game based upon the monitored tactile input from the user by the mobile device;
associating, by the server, one or more of the plurality of identifiable game pieces to a prize based upon input from a random number generator;
receiving input from a user of the mobile device, the input indicating selection of a user-selected game piece from the plurality of game pieces;
comparing the user-selected game piece to the associated one or more of the plurality of identifiable game pieces to the prize;
and
allocating the prize to the user based upon the comparing, wherein the allocating comprises associating the user with the virtual prize within the server.

7 more elements

Method for allocating virtual prizes to attendees of an entertainment event, the method comprising:

registering a plurality of mobile devices with a server, wherein the registering is conditional based upon location of the mobile device, the location determined by supplied GPS coordinates;
providing a user interface to the registered mobile device, the user interface including an advertisement;
requesting a user's picture from each of the registered mobile devices;
receiving the user's picture from one or more registered mobile devices;
filtering the received user's pictures;
displaying one or more of the received user's pictures on a public display at the entertainment event based upon the filtering;
randomly selecting one or more of the received user's pictures;
allocating the prize to a user associated with the selected one or more of the received user's pictures,
transmitting a merchant-scannable QR code to the user associated with the selected picture based upon the allocating;
and
displaying the selected one or more of the received user's pictures on the public display at the entertainment event based upon the allocating.

8 more elements

A non-transitory machine-readable medium having machine executable instructions stored thereon that, when executed by one or more processors, direct the one or more processors to perform a method comprising:

monitoring tactile input from a user;
providing, in response to a request from a user, a game comprising a plurality of identifiable game pieces, the game pieces displayed on a playing surface, and wherein at least one game pieces includes an advertisement message;
receiving, from a server, a video banner advertisement;
displaying the video banner advertisement adjacent to the playing surface;
initiating play of the game when the monitored tactile input from the user indicates that the mobile device has been shook;
associating one or more of the plurality of identifiable game pieces to a prize based upon input from a random number generator;
receiving input from a user, the input indicating selection of a user-selected game piece from the plurality of game pieces;
comparing the user-selected game piece to the associated one or more of the plurality of identifiable game pieces to the prize;
and
awarding the prize to the user based upon the comparing, wherein the prize is selected from a group consisting of an instantaneously available redeemable coupon having a merchant-scannable QR code, a participation in a subsequent event, and an additional opportunity to participate in a subsequent game.

7 more elements

Dependencies are inferred from the claim text.

System and methods for prize-based marketing

Life of this patent

System and methods for prize-based marketing

Life of this patent

Abstract

Claims20