Information collection during game play

A computer-implemented method comprising:

• defining an objective to be accomplished and information to be collected during a game play of a collaborative game;
• building profiles of multiple players based at least in part on behavior of the multiple players in past collaborative games, the profiles of the multiple players characterizing the multiple players and respective expertise in one or more specific fields;
• storing the profiles of the multiple players in a player intelligence store;
• constructing similarity measures using the profiles of the multiple players stored in the player intelligence store;
• applying a hierarchical and density based clustering algorithm to identify a plurality of players for playing the collaborative game based at least in part on values of the similarity measures;
• causing a display of information of at least one player of the plurality of players in response to receiving consent from the at least one player, the information of the at least one player comprising an endorsement of the collaborative game to add a social aspect to the collaborative game and additional information that engages at least one other player of the plurality of players to join the collaborative game;
• and
• awarding a first number of score points to a first player of the plurality of players upon completion of a task related to the objective.

A computing device comprising:

• one or more processors;
• memory coupled to the one or more processors;
• a profiling component stored in the memory and executable by the one or more processors to build profiles of multiple players of a collaborative game based at least in part on behavior of the multiple players in past collaborative games, and to store the profiles of the multiple players in a player intelligence store, the profiles of the multiple players characterizing the multiple players and respective expertise in one or more specific fields;
• an artificial intelligence component stored in the memory and executable by the one or more processors to construct similarity measures using profiles of multiple players stored in a player intelligence store, and apply a hierarchical and density based clustering algorithm to identify a plurality of players for playing the collaborative game based at least in part on values of the similarity measures;
• a display component stored in the memory and executable by the one or more processors to cause a display of information of at least one player of the plurality of players, the information of the at least one player comprising an endorsement of the collaborative game to add a social aspect to the collaborative game and additional information that engages at least one other player of the plurality of players to join the collaborative game;
• and
• a game facilitation component stored in the memory and executable by the one or more processors to execute the collaborative game for the at least one other player of the plurality of players.