Method and system for operating and participating in fantasy leagues

A computer-implemented method for operating a fantasy sports league using at least one fantasy server system operable to communicate over the Internet with at least one fantasy client device, the method comprising:

• providing fantasy player information including performance history of one or more real-world athletes selected as fantasy players on the at least one fantasy server system;
• associating a plurality of the fantasy players with a first user at the fantasy server system;
• receiving updates including fantasy player performance information in real-time;
• receiving information identifying a plurality of highlight video clip links, each of the plurality of highlight video clip links being associated with at least one of the fantasy players and at least one piece of the fantasy player performance information;
• receiving, at the fantasy server system from the at least one fantasy client device, a request for the fantasy player performance information from the first user;
• determining, at the fantasy server system, information identifying at least one highlight video clip link from the information identifying the plurality of highlight video clip links based upon at least one of the fantasy players associated with the first user;
• providing feed formatted fantasy player information updates from the fantasy server system in real-time to the first user at the at least one fantasy client device based on the fantasy player performance information from a real-world performance, the feed formatted fantasy player information updates including the identified at least one highlight video clip link;
• associating, at the fantasy server system, at least one item of sponsorship information with the at least one highlight video clip link, wherein the sponsorship information is provided based upon a specific fantasy player associated with the at least one highlight video clip link;
• and
• providing the at least one item of sponsorship information from the fantasy server system with the at least one highlight video clip link.

A computer-implemented method for operating a fantasy sports league using at least one fantasy server system operable to communicate over the Internet with at least one fantasy client device, the method comprising:

• providing fantasy player information including performance history of one or more real-world athletes selected as fantasy players on the at least one fantasy server system;
• receiving updates to the fantasy player performance information;
• receiving a plurality of highlight video clip links;
• associating the plurality of highlight video clip links with the fantasy player performance information;
• receiving, at the fantasy server system from the at least one fantasy client device, a user request from a user for the fantasy player performance information;
• determining, at the fantasy server system, at least one highlight video clip link from the plurality of highlight video clip links based upon the association and the user request;
• and
• providing the determined at least one highlight video clip link to the user at the at least one fantasy client device.
• associating, at the fantasy server system, at least one item of sponsorship information to at least one of the plurality of highlight video clip links, wherein the at least one item of sponsorship information is provided based upon a specific fantasy player associated with the at least one of the plurality of highlight video clip links;
• and
• providing the at least one item of sponsorship information from the fantasy server system with the at least one of the plurality of highlight video clip links.

A fantasy sports league system comprising:

• a fantasy server system;
• and
• a fantasy client device operable to communicate over the Internet with the fantasy server system;
• wherein the fantasy server system is operable to:
• store fantasy player information including performance history of one or more real-world athletes selected as fantasy players;
• receive real-time updates to the fantasy player performance information;
• receive a plurality of highlight video clip links;
• associate the plurality of highlight video clip links with the fantasy player performance information;
• receive a user request for the fantasy player performance information;
• determine at least one highlight video clip link from the plurality of highlight video clip links based upon the association and the user request;
• provide the determined at least one highlight video clip link;
• and
• associate at least one item of sponsorship information to at least one of the plurality of highlight video clip links;
• and
• provide the at least one item of sponsorship information from the fantasy server system with the at least one of the plurality of highlight video clip links, wherein the at least one item of sponsorship information is provided based upon a specific fantasy player associated with the at least one of the plurality of highlight video clip links;
• and
• wherein the fantasy client device is operable to:
• generate the user request for the fantasy player performance information from a user;
• and
• receive the determined at least one highlight video clip link for the user.