US 9,282,048 B1Granted

System and method for dynamically controlling sample rates and data flow in a networked measurement system by dynamic determination of statistical significance

AssigneeMoat, Inc.

InventorsDaniel E. Fichter, Christopher R. Tsoufakis, Nikki K Gomez, Aniq Rahman, Jonah Goodhart, Michael Garrett Seiler, Suryansh Agarwal

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Abstract

A system and methods for dynamically controlling sample rates and data flow in a distributed networked environment by dynamic determination of statistical significance or characteristics for an unlimited number of data collection scripts concurrently executed on concurrently rendering web pages operating an unlimited number of advertisements. Consumer and media behaviors are sampled on all the different components of the distributed environment to gather information, which is transmitted to a downstream statistical analytics system. The system and methods are configured to balance the communication data flow and load among servers and browsers in this distributed networked environment that are engaged in viewing of online content including online content with one or more advertisements.

Claims20

Dependent claims

A method implemented on one or more computing devices, for dynamically adjusting sample rates of variables relating to attention by users to online content, wherein the online content is displayed on a plurality of user devices concurrently connected to a plurality of different websites, the method comprising:

defining, using at least one of the one or more computing devices, a desired sample rate based on determining one or more statistical characteristics of aggregated data derived from gathering sample data relating to attention by a plurality of users to the online content;
monitoring, using at least one of the one or more computing devices, aggregated data flows from the plurality of user devices to determine if current new information for a particular online content is required for statistical accuracy, wherein the monitoring is at least in part by a sample data collection script placed in the plurality of user devices;
assessing the impact of the aggregated data flows, using at least one of the one or more computing devices, on a downstream analytic server;
and
adjusting the aggregated data flows, using at least one of the one or more computing devices, by changing sample rate parameters for measurement scripts provided to the plurality of user devices.

2 more elements

Dependencies are inferred from the claim text.

Facts

Application: 14/205,115Filed 11 Mar 2014 · us provisional application
Priority: 14 Mar 2013
Granted: 8 Mar 2016
Term ends: Not estimatedThe source records don’t support an estimate.

Classification4 codes

H04L 43/02
Arrangements for monitoring or testing data switching networks: capturing of monitoring data
H04L 43/04
Arrangements for monitoring or testing data switching networks: processing captured monitoring data, e.g. for logfile generation
H04L 47/25
Flow control; Congestion control: with rate being modified by the source upon detecting a change of network conditions
H04L
Digital communication