Advertising apparatus

An advertising apparatus capable of motion sensitive illumination and 180° viewing, the apparatus comprising:

• a top piece;
• a bottom piece;
• a back piece, comprising a single trapezoidal shape channel for reversible coupling to a universal mounting system base plate wherein the channel comprises substantially non-parallel sides;
• one or more front side display surface pieces to display graphics present on the one or more front side pieces, wherein the top piece, the bottom piece, the back piece and the one or more front side display surface pieces are mechanically coupled together to form the assembled advertising apparatus;
• an illumination source for illuminating the front side display surface pieces wherein the one or more front side display surface pieces are edge illuminated when the illumination source is active to display graphics present on the one or more front side pieces;
• a multifaceted motion sensor, for detecting motion of a potential customer, wherein the multifaceted motion sensor is configured to trigger the apparatus when a customer's heat moves across at least two facets of the multifaceted motion sensor;
• a power source to power the advertising apparatus, wherein the illumination source and the motion sensor are coupled to the power source;
• and the universal mounting system base plate reversibly coupled to the back piece, comprising guide tabs for positioning the universal mounting system base plate within the channel on the back piece and seeding tabs for positioning the universal mounting system base plate within the channel on the back piece, and substantially non-parallel sides slotting within the channel on the back piece of the advertising apparatus, such that the universal mounting base plate fits securely in the channel of the back piece of the advertising apparatus.