Liquid laundry detergent

A laundry liquid detergent composition comprising:

• (i) from 0.0001 to 0.01 wt % of a shading dye comprising an anionic group covalently bound to alkoxy groups;
• and,
• (ii) from 5 to 70 wt % of surfactants selected from anionic and non-ionic surfactants,
• wherein a weight fraction of the non-ionic surfactants is from 0.05 to 0.75 of the total wt % of the anionic and non-ionic surfactants,
• wherein the non-ionic surfactants comprise an alkyl ethoxylate with a C12 to C15 primary alkyl chain and 7 to 9 ethoxy groups;
• wherein the alkyl ethoxylate is from 50 to 100 wt % of a total weight of the non-ionic surfactants, and
• wherein the dye is of the form:
• Dye-NR1R2,
• wherein the NR1R2 group is attached to an aromatic ring of the dye and at least one of the R1 and R2 groups is independently selected from:
• a polyoxyalkylene chain having 2 or more repeating units and is terminated by an anionic group,
• wherein the dye is a mono-azo dye and the anionic group is selected from:
• CO2−;
• and, SO3−.