Touch sensor application device for cosmetic product, and a cosmetic product application method using such a device

An application device for a cosmetic product, comprising a receptacle and a cosmetic article, the cosmetic article being suitable for moving relative to the receptacle between a retracted position inside the receptacle and an extended position outside the receptacle, the cosmetic article comprising a body and the cosmetic product housed inside the body, the body defining an outlet orifice for the cosmetic product,

• the application device further comprising an electromechanical device for moving the cosmetic product relative to the body, and a control assembly for controlling the electromechanical device for adjusting the position and/or movement of the cosmetic product relative to the body, the control assembly including at least one touch sensor, wherein the control assembly is suitable for switching between:
• an idle state when the cosmetic article is in the refracted position, wherein touching at least one touch sensor has no effect on the electromechanical device, and
• an active state when the cosmetic article is in the extended position, wherein the or each touch sensor is suitable for being actuated by a user, and wherein actuating at least one touch sensor moves the cosmetic product relative to the body by means of the electromechanical device.