Determining user engagement with presented media content through mobile device usage

A server system for determining user engagement with displayed media content, comprising:

• one or more processors;
• memory storing one or more programs to be executed by the one or more processors;
• the one or more programs comprising instructions for:
• receiving, from a first electronic device configured to control presentation of media content, media content identification information for media content presented for a particular time period;
• receiving mobile device usage information from a second electronic device, the mobile device usage information corresponding to mobile device usage during the particular time period, wherein the second electronic device is associated with a user in proximity to the first electronic device during the particular time period;
• determining, based on the media content identification information, the media content presented at the first device;
• associating the presented media content and the received mobile device usage information;
• based on the mobile device usage information and the media content identification information, determining a level of engagement of the user with the presented media content;
• aggregating data from a plurality of users by adding information regarding the media content and mobile device usage information into a large collection of aggregated data from the plurality of users;
• and
• determining general user engagement with the presented media content based on the aggregated data.

A non-transitory computer readable storage medium storing one or more programs configured for execution by a server system, the one or more programs comprising instructions for:

• receiving, from a first electronic device configured to control presentation of media content, media content identification information for media content presented for a particular time period;
• receiving mobile device usage information from a second electronic device, the mobile device usage information corresponding to mobile device usage during the particular time period, wherein the second electronic device is associated with a user in proximity to the first electronic device during the particular time period;
• determining, based on the media content identification information, the media content presented at the first device;
• associating the presented media content and the received mobile device usage information;
• and
• based on the mobile device usage information and the media content identification information, determining a level of engagement of the user with the presented media content;
• aggregating data from a plurality of users by adding information regarding the media content and mobile device usage information into a large collection of aggregated data from the plurality of users;
• and
• determining general user engagement with the presented media content based on the aggregated data.