Selecting location-based content
AssigneeGoogle Inc.
InventorsYifang Liu, Ping Wu
Life of this patent
Estimating the term…
Abstract
Systems and methods include retrieving data indicative of a sequence of content that were previously selected for presentation by a mobile device based in part on physical locations of the mobile device. The sequence of selected content may be used with the current location of the mobile device to determine a likelihood score for a piece of content. Based on the likelihood score, the piece of content may be selected and provided to the mobile device for presentation.
Claims20
A method of selecting location-based content comprising:
- retrieving, from a memory device, data indicative of a sequence of third-party content that were previously selected for presentation by a mobile device based in part on physical locations of the mobile device;
- receiving, at one or more processors, a current location of the mobile device;
- analyzing, by one or more processors, a piece of third-party content, the sequence of third-party content that were selected for presentation by the mobile device, and the current location of the mobile device to determine a likelihood score for the piece of third-party content that represents a likelihood of an interaction occurring with the piece of third-party content at the mobile device if the piece of third-party content is selected for presentation by the mobile device;
- selecting, by the one or more processors, the piece of third-party content for presentation by the mobile device based in part on the likelihood score;
- and
- providing the piece of third-party content to the mobile device for presentation.
A system for selecting location-based content comprising one or more processors operable to:
- retrieve, from a memory device, data indicative of a sequence of third-party content that were previously selected for presentation by a mobile device based in part on physical locations of the mobile device;
- receive a current location of the mobile device;
- analyze a piece of third-party content, the sequence of third-party content that were selected for presentation by the mobile device, and the current location of the mobile device to determine a likelihood score for the piece of third-party content that represents a likelihood of an interaction occurring with the piece of third-party content at the mobile device if the piece of third-party content is selected for presentation by the mobile device;
- select the piece of third-party content for presentation by the mobile device based in part on the likelihood score;
- and
- provide the piece of third-party content to the mobile device for presentation.
A non-transitory computer-readable storage medium having machine instructions stored therein that are executable by one or more processors to cause the one or more processors to perform operations comprising:
- retrieving, from a memory device, data indicative of a sequence of third-party content that were previously selected for presentation by a mobile device based in part on physical locations of the mobile device;
- receiving a current location of the mobile device;
- analyzing a piece of third-party content, the sequence of third-party content that were selected for presentation by the mobile device, and the current location of the mobile device to determine a likelihood score for the piece of third-party content that represents a likelihood of an interaction occurring with the piece of third-party content at the mobile device if the piece of third-party content is selected for presentation by the mobile device;
- selecting the piece of third-party content for presentation by the mobile device based in part on the likelihood score;
- and
- providing the piece of third-party content to the mobile device for presentation.
Dependencies are inferred from the claim text.