Transmission apparatus and method, reception apparatus and method, and transmission and reception system

A transmission method for a transmission apparatus for distributing content to a client, comprising the steps of:

• generating, by circuitry of the transmission apparatus, a script for obtaining user side answer information that includes an answer of a user of the client to a question regarding liking of the user;
• generating trigger information regarding execution of the script by the client;
• transmitting, by the circuitry, the trigger information and the script to the client in response to distribution of a first content to the client;
• and
• transmitting provider side answer information and a second content associated with the provider side answer information to the client, wherein
• the provider side answer information transmitted to the client includes an answer to the same question regarding the liking of the user, is set independent of the answer of the user of the client and by a provider which provides the first or the second content, and is associated with the second content different from the first content.

A reception apparatus, comprising:

• receiving means for receiving a first content from a service provider for display to a user;
• trigger detection means for detecting trigger information regarding execution of a predetermined script transmitted from the service provider in response to distribution of the first content;
• script execution means for executing, based on the detection of the trigger information, a script for obtaining user side answer information transmitted from the service provider in response to the distribution of the first content, the user side answer information including an answer of the user to a question regarding liking of the user;
• and
• matching means for carrying out matching between the user side answer information and provider side answer information to determine acquisition of a second content distributed from the service provider, wherein
• the provider side answer information is transmitted from the service provider, includes an answer to the same question regarding the liking of the user, is set by a provider which provides the first or the second content, and is associated with the second content different from the first content.

A reception method for a reception apparatus for acquiring content distributed from a service provider, comprising the steps of:

• receiving a first content from the service provider for display to a user;
• detecting trigger information regarding execution of a predetermined script transmitted from the service provider in response to distribution of the first content;
• executing, by circuitry of the reception apparatus and based on the detection of the trigger information, a script for obtaining user side answer information transmitted from the service provider in response to the distribution of the first content, the user side answer information including an answer of the user to a question regarding liking of the user;
• and
• carrying out, by the circuitry, matching between the user side answer information and provider side answer information to determine acquisition of a second content distributed from the service provider, wherein
• the provider side answer information is transmitted from the service provider, includes an answer to the same question regarding the liking of the user, is set by a provider which provides the first or the second content, and is associated with the second content different from the first content.

A transmission and reception system, comprising:

• a transmission apparatus for distributing content;
• and
• a reception apparatus for acquiring the content distributed from said transmission apparatus;
• said transmission apparatus including circuitry configured to
• generate a script for obtaining user side answer information that includes an answer of a user of said reception apparatus to a question regarding liking of the user,
• generate trigger information regarding execution of the script by said reception apparatus, and
• transmit the trigger information and the script to said reception apparatus in response to distribution of a first content to said reception apparatus, and
• transmitting to said reception apparatus provider side answer information including an answer to the same question regarding the liking of the user, set by a provider which provides the first or a second content, and associated with the second content different from the first content,
• said reception apparatus including circuitry configured to
• receive the first content for display to the user;
• detect the trigger information transmitted from said transmission apparatus in response to distribution of the first content,
• execute, based on the detection of the trigger information, the script for obtaining the user side answer information transmitted from said transmission apparatus in response to the distribution of the first content, and
• carry out matching between the user side answer information and the provider side answer information, transmitted from said transmission apparatus, to determine acquisition of the second content distributed from said transmission apparatus.

A transmission apparatus, comprising:

• circuitry configured to
• generate a script for obtaining user side answer information that includes an answer of a user of a client to a question regarding liking of the user,
• generate trigger information regarding execution of the script by the client,
• transmit the trigger information and the script to the client in response to distribution of a first content to the client, and
• transmit provider side answer information and a second content associated with the provider side answer information to the client, wherein
• the provider side answer information transmitted to the client includes an answer to the same question regarding the liking of the user, is set independent of the answer of the user of the client and by a provider which provides the first or the second content, and is associated with the second content different from the first content.

A reception apparatus, comprising:

• circuitry configured to
• receive a first content from a service provider for display to a user;
• detect trigger information regarding execution of a predetermined script transmitted from the service provider in response to distribution of the first content;
• execute, based on the detection of the trigger information, a script for obtaining user side answer information transmitted from the service provider in response to the distribution of the first content, the user side answer information including an answer of a user to a question regarding liking of the user;
• and
• carry out matching between the user side answer information and provider side answer information to determine acquisition of a second content distributed from the service provider, wherein
• the provider side answer information is transmitted from the service provider, is representative of an answer to the same question regarding the liking of the user, is set by a provider which provides the first or the second content, and is associated with the second content different from the first content.