Content recommendation for a unified catalog

A device, comprising:

• a memory to store a plurality of instructions;
• and
• a processor configured to execute instructions in the memory to:
• identify at least one digital content identifier for each asset of digital video content available from a digital content catalog associated with a digital content distribution system, wherein the digital content catalog lists digital content items provided by a digital content business entity;
• identify at least one physical content identifier for each asset of physical video content available from a physical content catalog associated with a physical content distribution system, wherein the physical content catalog lists physical content items provided by a physical content business entity that is a different business entity than the digital content business entity;
• combine the digital content catalog and the physical content catalog into a unified catalog of content, wherein the unified catalog of content includes a combined identifier for each asset that is available to order as at least one of digital video content or physical video content;
• receive a request for recommendation from a user device associated with a user;
• determine one or more content recommendations based on the unified catalog and the request for recommendation;
• provide the one or more content recommendations from the unified catalog to the user device;
• receive a content selection based on the one or more content recommendations, wherein the content selection includes the combined identifier;
• and
• route an order for the selected content based on the combined identifier and at least one identifier associated with the combined identifier to the digital content distribution system for items from the digital content catalog and to the physical content distribution system for items from the physical content catalog, wherein the at least one identifier is selected from one or both of the at least one physical content identifier and the at least one digital content identifier.

A non-transitory computer-readable medium including instructions to be executed by a processor, the instructions including one or more instructions, when executed by the processor, for causing the processor to:

• identify at least one digital content identifier for each asset of digital video content available from a digital content catalog associated with a digital content distribution system, wherein the digital content catalog lists digital content items provided by a digital content business entity;
• identify at least one physical content identifier for each asset of physical video content available from a physical content catalog associated with a physical content distribution system, wherein the physical content catalog lists physical content items provided by a physical content business entity that is a different business entity than the digital content business entity;
• combine the digital content catalog and the physical content catalog into a unified catalog of content, wherein the unified catalog of content includes digital video content available to order and physical video content available to order;
• receive an indication of user activity from a user device associated with a user;
• determine one or more content recommendations based on the unified catalog and the indication of user activity;
• adjust the one or more content recommendations based on the status of resources associated with providing the recommended content;
• provide the one or more content recommendations to the user device;
• receive a content selection based on the one or more content recommendations, wherein the content selection includes the combined identifier;
• and
• route an order for the selected content based on the combined identifier and at least one identifier associated with the combined identifier to the digital content distribution system for items from the digital content catalog and to the physical content distribution system for items from the physical content catalog, wherein the at least one identifier is selected from one or both of the at least one physical content identifier and the at least one digital content identifier.