System and method for delivering push content to a mobile device

A method for use in an apparatus for delivering push content to at least one mobile device, the method comprising:

• storing push content in a central storage device of the apparatus;
• at a push content delivery component:
• generating a manifest identification (ID) describing an identification of a manifest, the manifest including information related to the push content;
• and
• delivering the manifest ID to the at least one mobile device for triggering the at least one mobile device to generate automated requests to automatically initiate retrieval of:
• (a) the manifest including the information related to the push content and (b) the push content when the manifest is delivered, without user action, the manifest ID delivery occurring in advance of attempted delivery of the push content to the at least one mobile device;
• and
• at a transfer protocol delivery component:
• receiving the automated request including the manifest ID originating from the at least one mobile device;
• upon receipt of the automated request comprising the manifest ID, transmitting the manifest to the at least one mobile device;
• and
• upon receipt of the automated request for the push content from the at least one mobile device, transmitting the content identified in the manifest to the at least one mobile device.

A non-transient computer readable medium containing program instructions for causing one or more computers to perform the method of:

• storing push content in a central storage device;
• at a push content delivery component:
• generating a manifest identification (ID) describing an identification of a manifest, the manifest including information related to the push content, and
• delivering the manifest ID to the at least one mobile device for triggering the at least one mobile device to generate automated requests to automatically initiate retrieval of:
• (a) the manifest including the information related to the push content and (b) the push content when the manifest is delivered, without user action, the manifest ID delivery occurring in advance of attempted delivery of the push content to the at least one mobile device;
• and
• at a transfer protocol delivery component:
• receiving the automated request including the manifest ID originating from the at least one mobile device;
• upon receipt of the automated request comprising the manifest ID, transmitting the manifest to the at least one mobile device;
• and
• upon receipt of the automated request for the push content from the at least one mobile device, transmitting the content identified in the manifest to the at least one mobile device.