Method and system for associating a social networking identifier with a network subscriber account

An apparatus comprising:

• at least one processor;
• and
• at least one memory including computer program code for one or more programs,
• the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,
• determine whether a network identifier for accessing a social networking service via a communication network is associated with subscriber account information maintained by a communication service provider providing, to a subscriber, access service to the communication network,
• generate, via the social networking service, a request for linking a social networking identifier associated with the social networking service with the subscriber account information based on the determination,
• initiate a rendering of a notification message received from the communication service provider to a user interface of the social networking service based on acceptance of the request,
• determine, via the user interface, an input for accepting or rejecting the request, and
• update the subscriber account information based on the input for accepting the request,
• wherein the access service to the communication network and the social networking service are distinct services,
• wherein the input is received in association with the social networking identifier, and
• wherein the input is associated with an opt-in procedure associated with the communication service provider.