US 9,177,335 B1Granted

Systems and methods to bypass online advertisement blockers

AssigneeAdSupply, Inc.

InventorAdam Carasso

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Abstract

Some embodiments provide an adblocking bypass system for ensuring that advertisements are loaded and presented on a user device running one or more adblockers. The adblocking bypass system is comprised of a bypass loader and a bypass proxy. The bypass loader is a component that is embedded within content publisher content. When the content publisher content is downloaded and parsed by a user device, the bypass loader executes by detecting the presence of any adblocker on the user device. If found, the bypass loader forwards any blocked advertisement calls to the bypass proxy. The bypass proxy retrieves the requested advertisements and returns them to the bypass loader which then reintroduces the advertisements in final content presentation or rendering. The bypass proxy may also modify the content publisher content by replacing any blocked advertisement calls embedded within the content with calls to the bypass proxy.

Claims19

Dependent claims

A computer-implemented method for ensuring an advertisement configured as part of downloadable content is presented on a user device despite execution of an advertisement blocker running on the user device, the computer-implemented method comprising:

detecting presence of the advertisement blocker running on the user device;
identifying a first advertisement call within the downloadable content for requesting the advertisement from a first destination blocked by the advertisement blocker, wherein the first advertisement call comprises one of a Uniform Resource Location (URL), Cascade Style Sheet (CSS) selector, or HTML element identifying a first type of content;
encrypting the first advertisement call using a cipher key, said encrypting generating an encrypted string;
issuing a second call to a different second destination instead of the first destination, the second call comprising an address of the second destination, the encrypted string, and the cipher key appended to the encrypted string, wherein the second destination is not blocked by the advertisement blocker, and wherein issuing the second call comprises modifying the URL, CSS selector, or HyperText Markup Language (HTML) element from identifying the first type of content to identifying a different second type of content;
the advertisement from the second destination in response to said second call;
and
inserting the advertisement into at least one of a presentation and rendering of the content.

4 more elements

Dependencies are inferred from the claim text.