Managing media library merchandising promotions

A method, comprising:

• in a server:
• determining one or more current promotions from a plurality of promotions for at least one digital media item;
• determine a number of personal digital libraries in which the at least one digital media item is present, each of the personal digital libraries belonging to one of a plurality of users;
• assigning a universal score to each of the one or more current promotions, wherein the assigning of the universal score is based on the popularity of the one or more digital media items and the number of personal digital libraries associated with the one or more current promotions by one or more users;
• assigning, a personal score, corresponding to a particular user not in the plurality of users, to each of the one or more current promotions, wherein the personal score is updated dynamically based on interactions with the one or more current promotions for the at least one digital media item by the particular user and a correlation between the at least one digital media item and digital media items in a personal digital media library of the particular user;
• determining, for the particular user, personalized digital content promotions from the current promotions based on the personal score of at least some of the one or more current promotions, the personalized digital content promotions are determined as a result of aggregating the personal score and the universal score to produce an aggregate score for the one or more current promotions;
• selecting a portion of the personalized digital content promotions based on the aggregated score for the one or more current promotions;
• and
• transmitting information regarding the selected portion of the personalized digital content promotions to an electronic device associated with the particular user.

A system comprising:

• one or more processors, the one or more processors being operable to:
• determine one or more current promotions from a plurality of promotions for at least one digital media item;
• determine a number of personal digital libraries in which the at least one digital media item is present, each of the personal digital libraries belonging to one of a plurality of users;
• assign a universal score to each of the one or more current promotions, wherein the universal score is determined based on the number of personal digital libraries and from combinations of one or more of a popularity, a play history, a purchase history, or interactions with of one or more digital media items associated with each of the one or more current promotions;
• assign a personal score, corresponding to a particular user not in the plurality of users, to each of the one or more current promotions, wherein the personal score is updated dynamically based on interactions with the one or more current promotions for the at least one digital media item by the particular user and a correlation between the at least one digital media item and digital media items in a personal digital media library of the particular user;
• determine, for the particular user, personalized digital content promotions from the current promotions, the personalized digital content promotions are determined as a result of aggregating the personal score and the universal score to produce an aggregate score for the one or more current promotions;
• selecting a portion of the personalized digital content promotions based on the aggregated score for the one or more current promotions;
• and
• transmit information regarding the selected portion of the personalized digital content promotions to an electronic device associated with the particular user.