Sequential engine that computes user and offer matching into micro-segments

A method comprising:

• receiving user data and a plurality of micro-segment definitions such that each micro-segment definition in the plurality of micro-segment definitions corresponds to one or more offers in an offer provider campaign;
• parsing each micro-segment definition from the plurality of micro-segment definitions into a plurality of parsed expression segments that indicate a plurality of micro-segment condition rules;
• compiling the plurality of parsed expression segments into an executable object that indicates a plurality of instructions to determine if the user data matches the plurality of micro-segment definitions;
• serially processing each micro-segment definition to apply the plurality of micro-segment condition rules to the user data to determine a match of a user to individual micro-segments that are each associated with a respective instance of the plurality of micro-segment definitions;
• assigning a score to indicate a strength of each match of the user to the individual micro-segments such that each match has a respective score;
• ranking each match according to the score for each match;
• placing the user into a particular micro-segment based on a score for the user exceeding a threshold score for the particular micro-segment;
• correlating the particular micro-segment to a micro-segment object that includes attributes and analytics for the particular micro-segment and does not include personal identity information for the user;
• communicating the micro-segment object to an offer provider of the offer provider campaign;
• receiving an offer from the offer provider;
• and
• communicating the offer to the user.

A system comprising:

• a reception module configured to receive user data and a plurality of micro-segment definitions such that each micro-segment definition in the plurality of micro-segment definitions corresponds to one or more offers in an offer provider campaign;
• a micro-segment parser configured to parse each micro-segment definition from the plurality of micro-segment definitions into a plurality of parsed expression segments that indicate a plurality of micro-segment condition rules;
• a compiler configured to compile the plurality of parsed expression segments into an executable object that indicates a plurality of instructions to determine if the user data matches the plurality of micro-segment definitions;
• a processor having a sequential evaluation engine configured to:
• serially process each micro-segment definition to apply the plurality of micro-segment condition rules to the user data to determine a match of a user belonging to individual micro-segments that are associated with a respective instance of the plurality of micro-segment definitions;
• assign a score to indicate a strength of each match of the user to the individual micro-segments such that each match has a respective score;
• rank each match according to the score for each match;
• place the user into a particular micro-segment based on a score for the user exceeding a threshold score for the particular micro-segment;
• correlate the particular micro-segment to a micro-segment object that includes attributes and analytics for the particular micro-segment and does not include personal identity information for the user;
• communicate the micro-segment object to an offer provider of the offer provider campaign;
• receive an offer from the offer provider;
• and
• communicate the offer to the user.