Method and system for determining overall content values for content elements in a web network and for optimizing internet traffic flow through the web network

A system for determining an overall content value for a content element in a web network containing a plurality of interlinked content elements on websites within the web network, providing access to a user interface on a user device, to receive content served by a content server upon receiving a request from the user device, the system comprising:

• an analytic server configured to receive content data relating to a single location of the content element within the interlinked content elements of the web network, dynamically accessed by the user during a visit to the web network, wherein the content element is a portion of a web page and the single location is a coordinate on the web page, and the content data includes data designating the number of times the user visited a particular content element and the number of times user transitioned from one content element to another;
• and
• a processor in operable communication with the analytic server, the processor configured to receive an initial revenue value for each content element based on the content data, and to determine a subsequent flow value for the content element corresponding to at least one of value and revenue generated from subsequent flow during a visit by the user to the web network for viewing of other content elements, beginning at the location of the content element and associated with a probability of a transition from the content element to multiple of the plurality of interlinked content elements;
• the processor further configured to calculate an overall content value by an iterative algorithm, based on the initial revenue value and the subsequent flow value, the processor further configured to modify the web network based on the overall content value and the content data, by 1) embedding links to the other content elements and 2) adding additional revenue elements to increase overall revenue generated by the web network .

A method for determining an overall content value for a content element in a web network containing a plurality of interlinked content elements on websites within the web network, providing access to a user via a user interface on a user device, to receive content served by a content server upon receiving a request from the user device, the method comprising:

• obtaining, by an analytics server, content data related to a single location of the content element within the interlinked content elements of the web network, dynamically accessed by the user during a visit to the web network, wherein the content element is a portion of the web page and the single location is a coordinate on the web page, and the content data includes data designating the number of times the user visits a particular content element and the number of times the user transitions from one content element to another;
• obtaining an initial revenue value corresponding to each content element;
• calculating a subsequent flow value corresponding to at least one of value and revenue generated from subsequent flow during a visit by the user to the web network for viewing of other content elements, beginning at the location of the content element and associated with a probability of a transition from the content element to multiple of the plurality of interlinked content elements;
• and
• calculating the overall content value, by iterative algorithm, for the content element based on the revenue value and subsequent flow value;
• and
• modifying the web network based on the overall content value and the content data, by 1) embedding links to other content elements and adding additional revenue-elements to increase overall revenue generated by the web network.