Method and a system for analysing traffic on a website by means of path analysis

A system for analysing traffic on a website arranged on a server, the system comprising:

• a registering module adapted to register a sequence of pages viewed by a visitor and/or actions performed by a visitor during a visit to the website, and to monitor navigations and/or actions performed by the visitor during the visit while accumulating value points in accordance with content viewed by the visitor and actions performed by the visitor, and in accordance with predefined value point settings associated with content of the website, thereby obtaining an accumulated value point score for the visit, the accumulated value point score reflecting the value points collected by the visitor during the visit, and
• an analysis module adapted to build path patterns based on the visits of a defined set of visits, where the registered sequences form the path patterns, the path patterns including one or more full path patterns, each full path pattern corresponding to a complete registered sequence of at least one visit, and to calculate, for each full path pattern, a total path value being the sum of accumulated value point scores for all visits with registered sequences forming said full path pattern, the total path value for a given full path pattern thereby reflecting value points collected during all of the visits which followed the path of the full path pattern, the path patterns along with the calculated total path values thereby providing information regarding which registered sequences of pages and/or actions generate value and which do not,
• wherein the registering module is further configured to have at least one visitor fill out a set of form fields of a form during the visit, for each visitor, register whether a form was dropped or submitted, and in the case that the form was submitted, register whether the submission was a success or a failure, and
• wherein the analysis module is further configured to build path patterns, based on the registered information, said path patterns defining at least a form drop pattern, a form submit success pattern and a form submit failure pattern.