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US 9,177,054 B2Granted
Selective presentation of data items
AssigneePaypal, Inc.
InventorsAdam Nash, Petra Gross
Life of this patent
Estimating the term…
Abstract
A method includes identifying a plurality of data items responsive to a first query. A presentation value associated with each of the plurality of data items is determined, the presentation value of a respective data item being a value associated with the respective data item by a first user in exchange for the presentation of the data item by a publication system. The plurality of data items are ranked for presentation to a second user, the ranking being performed using the respective presentation values associated with the plurality of data items.
Claims48
A method comprising:
- identifying a plurality of data items responsive to a first query at a search component of a processing device;
- determining, at a value component of the processing device, a set of data items from the plurality of data items, each data item of the set having a presentation value associated therewith, the presentation value of a respective data item being a monetary value offered by a first user in exchange for a visually distinguished presentation of the data item over other data items of the plurality of data items to be presented on a user interface by a publication system;
- determining the presentation value for each data item of the set of data items;
- ranking, at a ranking component of the processing device, the set of data items for presentation to a second user based on the respective presentation values that are monetary values offered by users for the visually distinguished presentation of their respective data items;
- based on the ranking, identifying at least one data item to be featured in a featured items portion of the user interface;
- and
- causing presentation of the plurality of data items that displays, based on the ranking, the at least one data item to be featured visually distinguished from other data items of the plurality of data items by positioning the at least one data item to be featured in a predetermined promotional slot of the featured items portion of the user interface, a portion of the at least one data item to be featured being expanded to occupy an entire area of the feature items portion of the user interface in response to a lesser number of identified data items to be featured than promotional slots in the featured items portion of the user interface.
4 more elements
A publication system comprising:
- a processing device comprising:
- a search component to identify a plurality of data items responsive to a first query;
- a value component to determine a set of data items from the plurality of data items, each data item of the set having a presentation value associated therewith, the presentation value of a respective data item being a monetary value offered by a first user in exchange for a visually distinguished presentation of the data item over other data items of the plurality of data items to be presented on a user interface by the publication system and to determine the presentation value for each data item of the set of data items;
- a ranking component to rank the set of data items for presentation to a second user based on the respective presentation values that are monetary values offered by users for the visually distinguished presentation of their respective data items;
- a presentation component to, based on the ranking, identify at least one data item to be featured in a featured items portion of the user interface and cause presentation of the plurality of data items that displays, based on the ranking, the at least one data item to be featured visually distinguished from other data items of the plurality of data items by positioning the at least one data item to be featured in a predetermined promotional slot of the featured items portion of the user interface, a portion of the at least one data item to be featured being expanded to occupy an entire area of the feature items portion of the user interface in response to a lesser number of identified data items to be featured than promotional slots in the featured items portion of the user interface;
- and
- a storage device coupled to the processing device, the storage device configured to store the plurality of data items.
4 more elements
A publication system comprising:
- first means for identifying a plurality of data items responsive to a first query;
- second means for determining a set of data items from the plurality of data items, each data item of the set having a presentation value associated therewith, the presentation value of a respective data item being a monetary value offered by a first user in exchange for a visually distinguished presentation of the data item over other data items of the plurality of data items to be presented on a user interface by the publication system;
- third means for determining the presentation value for each data item of the set of data items;
- fourth means for ranking the set of data items for presentation to a second user based on the respective presentation values that are monetary values offered by users for the visually distinguished presentation of their respective data items;
- fifth means for identifying at least one data item to be featured in a featured items portion of the user interface based on the ranking;
- and
- sixth means for causing presentation of the plurality of data items that display, based on the ranking, the at least one data item to be featured visually distinguished from other data items of the plurality of data items by positioning the at least one data item to be featured in a predetermined promotional slot of the featured items portion of the user interface, a portion of the at least one data item to be featured being expanded to occupy an entire area of the feature items portion of the user interface in response to a lesser number of identified data items to be featured than promotional slots in the featured items portion of the user interface.
4 more elements
A non-transitory machine-readable medium embodying instructions that, when executed by a machine, cause the machine to perform operations comprising:
- identifying a plurality of data items responsive to a first query;
- determining a set of data items from the plurality of data items, each data item of the set having a presentation value associated therewith, the presentation value of a respective data item being a monetary value offered by a first user in exchange for a visually distinguished presentation of the data item over other data items of the plurality of data items to be presented on a user interface by a publication system;
- determining the presentation value for each data item of the set of data items;
- ranking the set of data items for presentation to a second user based on the respective presentation values that are monetary values offered by users for the visually distinguished presentation of their respective data items;
- based on the ranking, identifying at least one data item to be featured in a featured items portion of the user interface;
- and
- causing presentation of the plurality of data items that displays, based on the ranking, the at least one data item to be featured visually distinguished from other data items of the plurality of data items by positioning the at least one data item to be featured in a predetermined promotional slot of the featured items portion of the user interface, a portion of the at least one data item to be featured being expanded to occupy an entire area of the feature items portion of the user interface in response to a lesser number of identified data items to be featured than promotional slots in the featured items portion of the user interface.
4 more elements
Dependencies are inferred from the claim text.